Coursera
  • 온라인 학위학사 및 석사 학위 살펴보기
  • MasterTrack™석사 학위를 따기 위한 학점 얻기
  • 대학교 수료증대학원 수준의 학습을 통해 경력을 쌓으세요.
경력 찾기기업용 Coursera대학교용
  • 검색
  • 상위 강좌
  • 로그인
  • 무료 회원 가입
    Coursera
    • 검색
    • Pricing Strategy

    필터링 기준

    "pricing strategy"에 대한 129개의 결과

    • Placeholder
      Ludwig-Maximilians-Universität München (LMU)

      Competitive Strategy

      획득할 기술: Leadership and Management, Marketing, Sales, Strategy, Strategy and Operations, Entrepreneurship, Research and Design, Collaboration, Communication, Design and Product, Product Management, Applied Mathematics, Business Design, Game Theory, Innovation, Operations Research, Product Strategy, Business Research, Decision Making, Market Research, Problem Solving

      4.8

      (3k개의 검토)

      Mixed · Course · 1-3 Months

    • Placeholder
      University of Geneva

      Portfolio and Risk Management

      획득할 기술: Finance, Investment Management, Risk Management, Correlation And Dependence, Data Visualization, Market Analysis, Marketing, Plot (Graphics), Probability & Statistics, Leadership and Management

      4.7

      (2.3k개의 검토)

      Mixed · Course · 1-4 Weeks

    • 무료

      Placeholder
      École Polytechnique Fédérale de Lausanne

      Innovative Governance of Large Urban Systems

      획득할 기술: Business Psychology, Entrepreneurship, Leadership and Management, Marketing, Planning, Resilience, Sales, Strategy, Strategy and Operations, Supply Chain and Logistics, Budget Management, Organizational Development, Regulations and Compliance, Theoretical Computer Science

      4.7

      (162개의 검토)

      Intermediate · Course · 1-3 Months

    • Placeholder
      The Hong Kong University of Science and Technology

      Protecting Business Innovations via Strategy

      획득할 기술: Sales, Strategy and Operations, Business Development, Entrepreneurship, Leadership and Management, Marketing, Strategy, Contract Management, E-Commerce, Finance, Regulations and Compliance, Computer Programming, Design and Product, Java Programming, Mobile Development

      4.7

      (56개의 검토)

      Beginner · Course · 1-4 Weeks

    • Placeholder
      IE Business School

      The Marketing Plan

      획득할 기술: Communication, Entrepreneurship, Leadership and Management, Marketing, Media Strategy & Planning, Planning, Sales, Strategy, Strategy and Operations, Supply Chain and Logistics

      4.6

      (411개의 검토)

      Mixed · Course · 1-4 Weeks

    • Placeholder
      University of Pennsylvania

      Introduction to Marketing

      획득할 기술: Marketing, MarTech, Digital Marketing, Brand Management, Business Psychology, Communication, Marketing Psychology, Customer Relationship Management, Design and Product, Entrepreneurship, Leadership and Management, Market Analysis, Media Strategy & Planning, Product Marketing, Sales, Strategy, Strategy and Operations

      4.8

      (12.1k개의 검토)

      Mixed · Course · 1-3 Months

    • Placeholder
      Placeholder
      University of Minnesota

      Pharmaceutical and Medical Device Innovations

      획득할 기술: Design and Product, Entrepreneurship, Market Research, Product Management, Research and Design, Strategy and Operations, Billing & Invoicing, Regulations and Compliance, Payments, Risk Management

      4.5

      (680개의 검토)

      Beginner · Course · 1-4 Weeks

    • Placeholder
      Placeholder
      Amazon Web Services

      AWS Cloud Practitioner Essentials

      획득할 기술: Amazon Web Services, Cloud Computing, Information Technology, Cloud Infrastructure, Cloud Load Balancing, Cloud Management

      4.8

      (1.2k개의 검토)

      Beginner · Course · 1-3 Months

    • Placeholder
      Placeholder
      ESSEC Business School

      The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

      획득할 기술: Billing & Invoicing, Business Analysis, Business Development, Business Process Management, Decision Making, Entrepreneurship, Finance, Financial Management, Forecasting, Leadership and Management, Market Research, Operational Analysis, Probability & Statistics, Research and Design, Sales, Strategy and Operations, Supply Chain and Logistics, Budget Management, Design and Product, Human Computer Interaction, Marketing, Product Management, Product Marketing, Strategy, User Research

      4.6

      (967개의 검토)

      Mixed · Course · 1-4 Weeks

    • Placeholder
      Placeholder
      Microsoft

      Microsoft Azure Services and Lifecycles

      획득할 기술: Cloud Computing, Microsoft Azure, Leadership and Management, Business Psychology, Entrepreneurship, Finance, Operating Systems, Organizational Development, Project Management, Regulations and Compliance, Security Engineering, Software Security, Strategy and Operations, System Security

      4.8

      (209개의 검토)

      Beginner · Course · 1-4 Weeks

    • Placeholder
      Placeholder
      IE Business School

      Marketing Mix Fundamentals

      획득할 기술: Entrepreneurship, Leadership and Management, Marketing, Communication, Sales, Strategy and Operations, Design and Product, Media Strategy & Planning, Strategy, Finance, Investment Management, Market Research, Product Lifecycle, Product Management, Product Marketing, Product Strategy, Research and Design

      4.6

      (970개의 검토)

      Beginner · Course · 1-4 Weeks

    • Placeholder
      Placeholder
      Amazon Web Services

      How to Buy Cloud - Strategies for Cloud Procurement

      획득할 기술: Procurement, Supply Chain and Logistics

      4.4

      (14개의 검토)

      Mixed · Course · 1-4 Weeks

    pricing strategy과(와) 관련된 검색

    pricing strategy in practice
    pricing strategy optimization
    customer value in pricing strategy
    cost and economics in pricing strategy
    market and competition in pricing strategy
    ‎ استراتيجيات التسعير | pricing strategies ‎
    1…456…11

    요약하자면, 여기에 가장 인기 있는 pricing strategy 강좌 10개가 있습니다.

    • Competitive Strategy: Ludwig-Maximilians-Universität München (LMU)
    • Portfolio and Risk Management: University of Geneva
    • Innovative Governance of Large Urban Systems: École Polytechnique Fédérale de Lausanne
    • Protecting Business Innovations via Strategy: The Hong Kong University of Science and Technology
    • The Marketing Plan: IE Business School
    • Introduction to Marketing: University of Pennsylvania
    • Pharmaceutical and Medical Device Innovations: University of Minnesota
    • AWS Cloud Practitioner Essentials: Amazon Web Services
    • The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy: ESSEC Business School
    • Microsoft Azure Services and Lifecycles: Microsoft

    Marketing에서 학습할 수 있는 스킬

    시장(경제학) (28)
    소셜 미디어 (15)
    마케팅 전략 (14)
    분석 (13)
    브랜드 (13)
    디지털 마케팅 (13)
    마케팅 분석 (11)
    계획 (11)
    광고 (9)
    모델링 (9)
    소셜 미디어 마케팅 (9)
    브랜드 관리 (7)

    가격 전략에 대한 자주 묻는 질문

    • Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

      Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

      The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    • Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

      Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    • Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    • The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    • The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    • Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    이 FAQ 콘텐츠는 정보 전달 목적만으로 사용할 수 있습니다. 학습자는 과정 및 기타 학점 정보가 개인적, 직업적 및 재정적 목표에 부합하는지 확인하기 위해 추가 조사를 수행하는 것이 좋습니다.
    살펴볼 만한 다른 주제
    Placeholder
    예술 & 인문학
    338개의 강좌
    Placeholder
    비즈니스
    1095개의 강좌
    Placeholder
    컴퓨터 공학
    668개의 강좌
    Placeholder
    데이터 과학
    425개의 강좌
    Placeholder
    정보 기술
    145개의 강좌
    Placeholder
    건강
    471개의 강좌
    Placeholder
    수학 및 논리
    70개의 강좌
    Placeholder
    자기개발
    137개의 강좌
    Placeholder
    물리 과학 및 공학
    413개의 강좌
    Placeholder
    사회 과학
    401개의 강좌
    Placeholder
    언어 학습
    150개의 강좌

    Coursera Footer

    경력을 시작하거나 쌓기

    • Google 데이터 분석가
    • Google 디지털 마케팅 및 전자 상거래 전문 자격증
    • Python을 통한 Google IT 자동화 전문 자격증
    • Google IT 지원
    • Google 프로젝트 관리
    • Google UX 디자인
    • Google 클라우드 자격증: 클라우드 아키텍트 취득 준비
    • IBM 사이버 보안 분석가
    • IBM 데이터 분석가
    • IBM 데이터 엔지니어링
    • IBM 데이터 과학
    • IBM 풀스택 클라우드 개발자
    • IBM 기계 학습
    • Intuit 부기
    • Meta 프런트 엔드 개발자
    • DeepLearning.AI TensorFlow 개발자 전문 자격증
    • SAS 프로그래머 전문 자격증
    • 경력 시작
    • 수료증 취득 준비
    • 경력 쌓기
    • Python 구문 오류를 찾아내는 방법
    • Python 예외를 발견하는 방법
    • 모든 프로그래밍 자습서 보기

    인기 강좌 및 수료증

    • 무료 강좌
    • 인공 지능 강좌
    • 블록체인 강좌
    • 컴퓨터 공학 강좌
    • Cursos Gratis
    • 사이버 보안 강좌
    • 데이터 분석 강좌
    • 데이터 과학 강좌
    • 영어 말하기 강좌
    • 풀스택 웹 개발 강좌
    • Google 강좌
    • 인사 강좌
    • IT 강좌
    • 영어 학습 강좌
    • Microsoft Excel 강좌
    • 제품 관리 강좌
    • 프로젝트 관리 강좌
    • Python 강좌
    • SQL 강좌
    • 애자일 수료증
    • CAPM 수료증
    • CompTIA A+ 수료증
    • 데이터 분석 수료증
    • 스크럼 마스터 수료증
    • 모든 강좌 보기

    인기 컬렉션 및 문서

    • 하루만에 완료할 수 있는 무료 온라인 강좌
    • 인기 무료 강좌
    • 비즈니스 직무
    • 사이버 보안 직무
    • 신입 IT 직무
    • 데이터 분석가 면접 질문
    • 데이터 분석 프로젝트
    • 데이터 분석가로 취업하는 방법
    • 프로젝트 관리자로 취업하는 방법
    • IT 기술
    • 프로젝트 관리자 면접 질문
    • Python 프로그래밍 기술
    • 면접에서 물어보는 강점과 약점
    • 데이터 분석가가 하는 일
    • 소프트웨어 엔지니어가 하는 일
    • 데이터 엔지니어란
    • 데이터 과학자란
    • 제품 디자이너란
    • 스크럼 마스터란
    • UX 리서처란
    • PMP 수료증을 취득하는 방법
    • PMI 수료증
    • 인기 있는 사이버 보안 자격증
    • 인기 있는 SQL 자격증
    • 모든 Coursera 문서 읽기

    온라인으로 학위 또는 자격증 취득

    • Google 전문 자격증
    • 전문 자격증
    • 모든 자격증 보기
    • 학사 학위
    • 석사 학위
    • 컴퓨터 공학 학위
    • 데이터 과학 학위
    • MBA 및 경영학 학위
    • 데이터 분석 학위
    • 공중 보건 학위
    • 사회 과학 학위
    • 관리 학위
    • BA 및 BS 학위 비교
    • 학사 학위란 무엇인가요?
    • 개발해야 할 11가지 좋은 학습 습관
    • 추천서를 작성하는 방법
    • 비즈니스 학위 취득 후 취업 가능한 10개의 수요가 높은 직무
    • 컴퓨터 공학 석사 학위는 취득할 만한 가치가 있나요?
    • 모든 학위 프로그램 보기
    • Coursera 인도
    • Coursera 영국
    • Coursera 멕시코

    Coursera

    • 소개
    • 제공 내용
    • 리더십
    • 직업
    • 카탈로그
    • Coursera Plus
    • 전문 자격증
    • MasterTrack® 자격증
    • 학위
    • 기업용 Coursera
    • 정부용
    • 캠퍼스용
    • 파트너가 되기
    • 코로나바이러스감염증-19 대응

    커뮤니티

    • 학습자
    • 파트너
    • 베타 테스터
    • 번역가
    • 블로그
    • 기술 블로그
    • 지도 센터

    기타

    • 보도 자료
    • 투자자
    • 조건
    • 개인정보 보호
    • 도움말
    • 접근성
    • 문의하기
    • 문서
    • 디렉토리
    • 계열사
    • 현대 노예 선언문
    어디에서나 학습
    Placeholder
    Placeholder
    Placeholder
    © 2023 Coursera Inc. All rights reserved.
    • Placeholder
    • Placeholder
    • Placeholder
    • Placeholder
    • Placeholder