Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.
Brand Management: Aligning Business, Brand and Behaviour런던 대학교
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- 5 stars88.56%
- 4 stars9.62%
- 3 stars1.13%
- 2 stars0.18%
- 1 star0.48%
BRAND MANAGEMENT: ALIGNING BUSINESS, BRAND AND BEHAVIOUR의 최상위 리뷰
Thanks a ton to professor Nader Tavassoli for such a great MOOC. It is really going to make a profound impact on the way we design and deliver the brand experience as a whole for the people around.
Very well defined course with a great Instructor. The learning was significant and I look forward to more courses. This course willd efinitely help me upgrade my skills and perform better at my job.
I have really enjoyed learning brand management which was a very new topic to me. I have worked hard on the assessments and I am thankful for the institution for giving me the opportunity to learn.
AWESOME! Not just another Brand course but actually some really refreshing and insightful aspects. I really liked the assigments forces you to reflect on the classes diffrently than just the quizes.
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