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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
4,391 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

DP

Dec 13, 2020

I'd like to recommend this course as it was instrumental in providing for me the necessary push to shift industries. The course content was well thought-of, clear, easy to absorb and very interesting.

JC

May 25, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

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276 - 300 of 1,422 Reviews for The Strategy of Content Marketing

By Lisa S

Oct 3, 2022

This was an excellent dive into writing content, headlines, creating effective online strategies and how to make your writing, blogs etc. profitable. Exceptionally clear delivery and very engaging.

By Nipun S

May 31, 2022

I loved the course, it help me alot and covered all the information necessary information needed to make strategy while doing content marketing. Besides the rules and regulation part was intresting.

By DEEPTHI P 2

Jan 3, 2021

This course is perfect for beginners who hardly have any idea about content marketing. I learned a lot from this course and can't wait to apply the practical tips and tricks taught by Sonia Simone!

By Maria A J

Jul 31, 2020

I really liked the class, I had no knowledge on these topics and now that I started a business with my mom I want to apply the learning that this course gave me. Thank you very much, very complete.

By Priscilla E

Jun 3, 2020

This course goes indept in content strategy market. It touched base on a lot of complex topics and simplified it. It empowered me with the tools i needed to start something in market of content.

By Anthony R

May 3, 2020

A VERY good course, totally worth it. The lectures are clear & well-structured, there's a good amount of quizzes & assignments. I really feel I've learnt so much from this. Thank you Sonia & Brian!

By I M T K S 1

Feb 17, 2022

This course really help me a lot with basic of being a content marketer, despite I am no student in bussiness I can learn about the strategy how to attract audience in effective and eficient way.

By ANGELO P F J

Jun 15, 2020

Saya sangat beruntung bisa bergabung di Komunitas Coure ini, saya mendapatkan banyak hal mengenai cara membujuk orang hanya dengan kata - kata, saya dapat membuat konten dengan gambar yang jelas.

By Pintean D M

May 7, 2020

Very good course, but you should be a little bit more strict about the assignments in my opinion, because everyone can pass only by begging others to give a good grade in exchange for a good one.

By Danielle E

Apr 28, 2020

Very thorough and relevant course. It's given me a lot of new ideas for my next content pieces! Simone has a great voice that keeps you interested to find out what's coming next. Fully recommend!

By Sebastiao J

Apr 8, 2022

Thank you very much, Coursera, Simone, Brian and everyone at Copyblogger. It was a great pleasure for me to take part in this course. The content is simple but very valuable. I've learned a lot.

By Dany S

Nov 24, 2021

As graphic designer who doesn't have any idea about content marketing, this course can be as basic knowledge. Thanks in advance for everything UC Davis, especially the instructor, Sonia Simone.

By Giovanna

Mar 31, 2020

It was really interesting to follow this course full of ideas and technical notions. The comparison with the other students was also very stimulating: I will continue to do courses on Coursera.

By Ade H

Sep 26, 2023

The Strategy of Content Marketing course by UC Davis is very good. It teaches you how to make content and its strategy for marketing. The videos are clear, and the quizzes help you understand.

By Jooyong K

Sep 22, 2022

What an inspiring course with various, useful and exciting contents shown by Sonia and her professional guests!

I'd like to strongly recommend this course to all the marketers out there.

Thanks

By Mustafa A

Aug 29, 2020

Your Videos So Excellent Nice #Mytv786 1st like and comment yesss n view stay connected always. Nice video big like👍Done I hope you come back👍👍👍👍👍❤️ 💙💛🌸🌸🌺🌺🍃🌱🌷💐🌿🌱💓 #Mytv786,

By Adriana K

Jul 18, 2020

I really like the course because it gives you projects where you can practice what you have learned.

I enjoyed engaging with the community and having feedback with others.

Excellent course !!

By Марина И

May 10, 2020

Курс був корисним і цікавим! Багато інформації, посилань на ресурси та книжки, які варто прочитати. Дуже лояльний тем та умови. Сподобалося також дивитися роботи інших студентів. Рекомендую!

By Masma N

Jul 13, 2020

I enrolled myself in a six weeks course, "The Strategy of Content Marketing" offered by the University of California, Devis, lead by Chief Content Officer - Sonia Simone.

Thank you, Coursera!

By Aleksandra J

May 9, 2020

Very useful course. By participating in the course you can gain practical tips on hot to write amazing headlines and expand your knowledge about writing content to making good marketing tool

By Senna B

Apr 11, 2021

This course was incredibly insightful and easy to follow. The course materials alone make this a very worthy content marketing course. Thank you for everything Sonia Simone and Brian Clark!

By Janett D

Jun 10, 2020

Sonia and Brian are great! I've learned a lot on this course. You will learn techniques, structure and get amazing e-books that you can always go over again. Really happy with this course.

By gina a i

Feb 13, 2023

i like the part of the course that teaches US to make our empathy map and buyer Avatar. It's really help me on constructing our consumer profile and how to help them with our products.

By Huong H

May 1, 2021

Really highly recommend this course to anyone who's starting to work in the digital marketing field. Valuable AND practical practice along the way makes this course a really helpful one!

By Winston A

Jun 4, 2021

This is a great course. I have receive enough reading materials to keep me occupied for months. This course exceed my expectation and I will recommend it to everyone wo is interested.