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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
4,391 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

DP

Dec 13, 2020

I'd like to recommend this course as it was instrumental in providing for me the necessary push to shift industries. The course content was well thought-of, clear, easy to absorb and very interesting.

JC

May 25, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

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451 - 475 of 1,422 Reviews for The Strategy of Content Marketing

By Kealeboga S

Jun 29, 2022

Awesome, really learnt a lot!I will be a better content Creator because of this Course,thank you Coursera.

By Roy R

May 18, 2022

The course is very interesting and engaging. The take aways will be useful in my work as Marketing Manager

By Yiu-Chau W (

Jun 10, 2020

I really enjoyed the course. It was easy to understand and the material is right to the points. Well done!

By William Y

Apr 2, 2020

Perfectly necessary to start in the content marketing world and start your own content as a professional.

By oscar c

Sep 19, 2020

If you're interested in content marketing or building your own website, this course is perfect for you !

By S.Anand S A P

Aug 29, 2020

I would like to appreciate Brian & Simone for their wonderful course. Only useful things & no bull shit.

By Marianna F

May 1, 2020

What I appreciated the most was the instructor's ability to convey technical information in a clear way.

By sani a

Sep 28, 2020

the greatest thinking strategy of content in making me see marketing as the game changer, to my career.

By Sandeep R

Aug 23, 2020

I really appreciate the community for helping in the journey to become the better version of ourselves.

By Truc T

Aug 20, 2020

Thanks for designing a great structure of the knowledge of the effective strategy of content marketing.

By Bianca M S C

Jul 2, 2020

This course is a great advance in a content marketing carrear, teach me from scratch, thanks very much.

By Travis G

Sep 30, 2022

Course was very helpful in reminding me items I had forgotten about and filling in my knowledge gaps.

By Ali G D

Aug 25, 2022

An excellent course where I gained a lot of knowledge and experience in the field of content marketing

By Lúcia P d M

Jun 29, 2021

Ótimo conteúdo e com exercícios que promovem o aprendizado e a implementação deste conteúdo. Parabéns!

By Febriani N

Feb 4, 2021

its easy to understand even ya i'm still beginner about it. and its really so much help full to my job

By Gintarė M

Sep 28, 2020

Interesting and useful course with many tools that can help you in creating content for your business!

By Nico A

Jun 21, 2020

Deeply informative and easy to understand. This course did not make me feel inadequate or intimidated.

By Shahlima P

May 30, 2020

Loved how organised it was and how there was a o tire of watching lectures but also audio and reading.

By Dara P N

May 5, 2020

Such an effective and great course! This will prepare you in becoming a professional content marketer.

By esther m

Jun 3, 2021

This is a great course for beginners. There is so much to learn about Content Marketing and Blogging.

By Reinier v M

Mar 30, 2020

Great course in which clearly defined the steps to develop a good content marketing strategy! Thanks!

By SITI C A M

May 17, 2021

I got a lot of insights from content marketing strategy and help me understanding my work better too

By Shruti J

Feb 14, 2021

This is a very informative and detailed course. I really like it. The instructor Simon is great too!

By Rosalie M

Feb 11, 2021

Sonia and Brian are great examples of creating great, fascinating, and meaningful marketing content.

By Jéssica O

Apr 27, 2020

Hi there, It was a remarkable a very useful course that will help me out with my career progression.