The course material was great and there is a lot of insight and new perspective to gain. Downside was that there seems to be trouble with the assessment during the empathy and experience mapping exercises. Also, there were quite too many podcast sessions sometimes requiring 2-3 downloads. There is also a lot of E-books that are required to be downloaded. Preferably it would be a great if there were 1-2 downloads used as a work book and then maybe one podcast episode per section so that one does not have to download a lot of material and store them on their computer. Outside of this, I thought the course was a great learning.

I take this course not because of business but for non-profit purpose. I think most of the content can be applied in other fields as well. This course is very helpful. The deadline for submission is good as I have more motivation to finish every lesson on time. The assignments are challenging as well, I learn and understand better through the assignments. But, I hope there are subtitles for podcast learning, it's a bit difficult for me to catch some of the info in the podcast. And, the peer review should be done by a professional tutor instead of classmates as the mark/score can be given by begging other people? Thank you.

The course is quite complex. One of the best I've taken on the subject. They give a lot of real-life examples, especially in the podcast sessions. They also include a lot of extra reading material which helps clarify some of the points that couldn't be tackled in the video or audio courses.

If I were to suggest an improvement, that would be better explanations of peer-graded assignments. Or more simplified peer-graded assignments. I had trouble receiving accurate evaluations of my submissions. My guess is that many course takers didn't understand what was required of them.

A valuable experience overall.

I enjoyed this class and felt that it was a very helpful and useful course. My only suggestion for improvement: update some of the pdfs and include more up to date information. It is obvious that most of the content written for the pdfs was written around 2010 (mentions of Google+ and Tumbler) and there is no mention of newer social media platforms like Instagram. It makes the content feel dated. I'd also recommend someone go through and edit the documents as there were numerous spelling mistakes, not a great look for a course focused on writing. Other than that, great course! I loved taking it.

Great course with easy written techniques and content. It's a combination of videos, podcasts, assignment and written text all-in-one. Only downside for me were the actual assignments. It would have been nice if they had given some examples of what was expected of the students and improve the assessment process. Instead of them connecting you to other students to review, you have to ask for others to do this via their forum. I did not enjoy that part at all. Thank you for this course! I would still recommend it if you want to know more about content marketing on a more beginner level.

There was a great deal of edu material provided in this course via several different methods - video lectures, podcasts, eBooks, etc. I prefer visual over audio content, so there were too many podcasts and not enough videos for my learning style. I see some value in peer graded assignments, but would have preferred to have my work reviewed by the professor, or an expert in the field. Some of the peer reviews were very thoughtful and helpful, but others didn't even make sense in the context of the rubric for the assignment. Overall, the course was engaging and well worth the cost!

The course material is really interesting and I liked the content a lot! However, I think that written assignments shouldn't be reviewed by other classmates. Some of the people in my class didn't do half of the required bullet points in their work but still got marked well by someone who asked them to do the same in return. This helps people who have no idea about whole content of the course or didn't even learn anything get the certificate... on the other hand those who worked hard to get good grades can be marked badly just because some of the classmates may have a bad day :D

The course was very informative and taught me how to think about content, and more importantly, the audience who will finally consume it. The resources (books) werein-depth and extremely good. I am extremely happy with course.

The only problem I faced was in Module 3 and 4. I felt the technical terms were a little overwhelming and difficult to follow along since this course is an introductory course and is targeted at content marketers who are starting off. So a visual presentation of the podcast points would have helped me visualize the ideas better.

Very informative, perfect for beginner and advanced learners. The course includes many materials like ebooks, videos and podcasts. Unfortunately, they uploaded informative videos/presentations only in the first two weeks. After that, you must hear many podcasts and some of them are not really useful. They are only advertisement for Copyblogger or don't explain the core problems and solutions for them. On the other hand you have many quizzes and practical homeworks to train the theoretical stuff. All in all, I am satisfied with the course.

This course should be compulsory for every advertising professional. It exceeded my expectations and I have learned so much.

From personal branding to walking in the shoes of the prospective customer and how; this course has offered application-based knowledge through detailed frameworks of understanding the audience, and comprehensive writing techniques.

Thank you, Sonia Simone, Brian Clarke, the Copyblogger, and Rainmaker Team for compiling such a comprehensive and relevant course.

I can't wait to apply these techniques in real-time!

A great course to learn content marketing. Really good for those who have some idea of Content marketing or are already into it. I really learnt the right approach towards content development. Hope this will help me in claiming part time job along with my current job. I wish theories were discussed more clearly. Podcasts were enlightening but theoretical aspects could have been touched more like related with Attraction, Affinity, Action and Authority. In all a great course

My best wishes to the team. Thanks a lot.

The course was well explained and covered many subjects. But it would be better having more videos, because I spent so much time reading and taking note of the documents. And it need more time to read than what they told us, that's a pain.

Also, many repetitions.

But I still enjoyed the course and I will use those strategies for my personal project. If you want to learn French or practice your Spanish, you can find me on : https://instagram.com/frances_para_todxs?igshid=MzNlNGNkZWQ4Mg==

Covers a lot of material regarding content writing as well as the commerce side of things. Even though I plan to work for hire, I learned how Internet marketing works. Many useful e-books are shared to download and refer back to. I wish weeks 1 and 2 illustrated what's being taught with sample written pieces (teaches the parts without a written piece as a reference to how the parts work). Otherwise, a well-planned course. Impressed by the priority put on ethics in writing our content.

This course is amazingly full of great content which is really practical. I learn a lot of copy blogging and how to make your blog more interesting and fascinating to your audience. The only reason I give this course 4 stars is that some of the classmates do not really grad the work according to the work you submitted. Eg. the grading rubric asks whether the work includes a picture of user persona or not (which I did), that person gives 0 point which means I did not include any photo.

Overall really great content that personal branding and how to think like a marketer. Plus, some great additional resources that I will review later.

However, towards the end there were too many lessons hidden away as audio files which are less accessible and out-of-the-way, and misleading in terms of the actual times required to complete the course. If they took their own advice of turning those into video content, that would turn this into a 5-star course for me!

The course offers a wide range of materials related to content marketing. It also provides several insights into the practical aspect of content marketing, such as copywriting, SEO, and particularly blogging development. However, the course offers inadequate information related to the know-how of writing, when it provides lots of bullet points but little instruction. Overall, it is a decent introductory course for anyone who interested in content marketing

I've benefited a lot by pursuing this course. I really learned a lot of things. From the beginning, I learn about the various stages of 7A framework, empathy map, experience map, four types of strategic content, copyright, professionalism and at last monitoring, reporting and prediction. I really learned a lot, as well as I, enjoyed the content and resources in this course. I want to say thank you to Coursera, University of California and Sonia Simone.

I had a pretty good experience throughout the course, knew a lot of materials that I didn't know before about Content Marketing as I'm a Science student.

In some parts, it looked lengthy and the large reading materials wouldn't help much. Some lectures looked incomplete as the Instructor said to take over a person but nothing happens, the video cuts off.

Overall the basics were a plus point. Would recommend anyone who's interested in Content Marketing.

I really enjoyed this course. It teaches you so much about content marketing and so many great ways to be successful at it. The reason I am giving it 4 stars is because I really didn't like how very important lessons were taught via podcast. It's very difficult to concentrate on and I would have loved to see visuals of what they were talking about, especially since they were very visual elements. Overall a great course and I am very happy I took it.

This course is highly effective when it comes to copywriting. From headlines to call-to-action, every part is explained properly and in great detail. However, one problem that I saw was the content being a bit out-of-date, like the text on usage of Google+ which is long gone. for the rest, this course is bound to polish your copywriting skills and improve your ability to convey a message in general as you become better with wordplay.

I enjoyed the course and learned a lot about marketing content. The course covered all of the principles marketing people often use. I can quickly apply what I learned personally and professionally. There were elements, particularly the audios of various topics, is long winded. The speakers rambled and sometimes is off topic. They could have made their point in a more concise manner. Overall, great course. I would recommend it.

This is a great course if you're just getting into content marketing and want to build a proper foundation. It has quite basic lessons like how to build your own website and some of the lessons are repeated throughout the course. However, the peer-review assignments allow you to put those lessons into practice, which I found very helpful. This course is a great place to start if you want to learn more about content marketing.

This course really put Content Marketing into topics that were easy to digest and follow. It helps set you up to rethink how you approach your content marketing and creation. One thing I think could be added to the course to increase its value is a section on content marketing using short-form video. That seems to be all social platforms are pushing these days, so it would be nice to have a few tips on how to approach this.

This course was very well done, and I learned a lot about copywriting. My problem is with the peer review system. I could tell both of the people who reviewed my work hadn’t actually read my work. On top of that half the people I reviewed hadn’t done the work at all or hadn’t done it well. It just seems like there was no real system in place to make sure the work was actually being done. I did love the course though.

Very solid course, especially for beginners. The course did promise a lot at times and did not deliver at all and that's the only reason I'm not giving it five stars. If there was a way to rate it differently, I'd give it 4.5.

I personally got a lot out of it and managed to implement ideas from it immediately. As the world of SEO is a slow one, I can't tell you whether or not I succeeded but I'm pretty sure I will.