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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
4,391 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

SM

May 27, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

JC

May 25, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

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301 - 325 of 1,422 Reviews for The Strategy of Content Marketing

By Stuvi J

Jun 13, 2020

There's a lot that this course includes but is not mentioned in the syllabus (email marketing, SEO etc). You get a really good idea of different types of content and digital marketing.

By RINARA L

Aug 1, 2023

maravilhoso, eu acho muito valido começar nesse curso quem esta interessado em copywriting,porem ser avaliado por pessoas que nao fala sua lingua e dificil nao vao intender o contexto

By Tulika S

Jun 16, 2023

Excellent Course. It teaches you concepts that are very interesting and helpful. Even though one might not belong to this background, I recommend taking this course anyway. Wonderful!

By Ajay K

May 17, 2020

Although this was for the first time when I enrolled for any online courses but I didn't felt disappointed anytime while pursuing the course. All thanks to the instructor and Cousera.

By Margarete P

Feb 4, 2023

I really loved this course, I feel completely secure to start working as a copywriter, although I know I have to go on studying it forever.

There is plenty of material to study here.

By Yarzar P W

Jun 11, 2020

This course is super fantastic. Upon completion, you will have learned how to put the ideas presented to you into action and build your own personal brand through content marketing.

By Irene A

May 17, 2020

I enjoyed this course. It was enlightening and engaging and it pushed me to start some things I otherwise wouldn't have. Applying all I learnt from it has also been very effective.

By Thananopawan R

Apr 9, 2020

This course has improved me to be a better version of myself. I've learned a lot that I could be able to apply in my real life. The instructors taught clearly and easy to listen to.

By Cynthia G

Dec 28, 2020

Excellent course. Peer review assignments helped understand better where my submission may need work, but also how others are interpreting the material being presented each week.

By Aaron M

May 22, 2020

Great course even for beginners like me. Very clear and actionable framework - not just an academic approach but practical guidance you can use and apply immediately. Thank you!

By Aniket L

Jun 11, 2020

The strategy of marketing course are most amazing and informative to learn about marketing with very easy ..I am recommended to all to learn and share knowledge to others☺️👍👌

By Deborah C

Nov 11, 2023

This course is a strong foundation for anyone that wants to get a leg in content marketing; it contains loads of valuable materials & guides you can always refer to. Loved it!

By Nadja J

Nov 24, 2021

Wonderful and thorough explanation of the theory with practical tasks and examples. The teacher has a calming voice which only makes it better. I learned a lot from this!

By ABUBAKAR H

Sep 15, 2020

Its a great course for those who want to start their own business or to promote their content(any type of content). You will learn some techniques and strategies about it

By Tiana A

Jun 9, 2020

It was a really helpful and fun course. I loved every assignment and video. I couldn’t wait to see all of them and learn all these new and exciting things about marketing.

By Lia A U

May 12, 2020

great content served on the course. basics and advanced material are provided, everyone can learn and gain more knowledge which benefit personal and professional aspects.

By Сергей И

Jul 26, 2020

Very effective course with a lot of information and interesting assignments to do. Although, I didn't like the fact that in mobile app you can't listen to the podcasts.

By Zama N

May 27, 2020

Im glad I did it...first course i ever finished since i left high school some 16 years ago...im so proud of myself...i plan to take another one. Thank you team Ms Simon

By Andreea B I

May 25, 2020

It was a really good course and exactly what I've been searching for.

I feel that I gain knowledge that I did not had before and this will help me in my future projects.

By Leah K

Jun 10, 2020

Very good introductory course, could do with a few more examples/samples of a what a strategy and editorial schedule looks like. Overall, very well structured course.

By Gaurav S

Aug 22, 2020

It was an amazing experience learning about content marketing. I am just a fresher and it gave me huge boost to my Marketing skills. Very well taught by Sonia Simone.

By Maria M

Aug 6, 2020

I loved the course, I find it very pragmatical and easy to follow. I liked several resources are used to improve learning experiences as videos, podcast, ebooks, etc.

By Taiye A

Jun 24, 2020

Great course, very useful and relevant content for today's world. The course instructor is passionate and definately knows her onions. I highly recommend this course.

By Wande B

May 12, 2020

This is a course not just for beginners but for all who want to excel in the content marketing space.

I therefore recommend it to everyone who seeks to improve daily.

By Pedro J C V

Sep 12, 2020

It was a wonderfull course, I learned new things about Marketing that they will help me to develop my career. The instructor let the course going easy to understand.