The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data are both ubiquitous and complicated. As a result the sheer number of options available to digital marketers is hard to comprehend and manage. This course covers the major forms of digital advertising, from basic display ads to search to cutting-edge programmatic advertising concepts. The Trade Desk, the leading programmatic advertising provider, joins us as our programmatic experts and offers an actionable roadmap on how small businesses can leverage state of the art advertising technologies to accomplish business objectives. In all, this course leaves students with an understanding of digital advertising in its various forms, and how to strategically identify digital advertising opportunities.
이 강좌에 대하여
- 5 stars67.57%
- 4 stars23.63%
- 3 stars4.54%
- 2 stars1.51%
- 1 star2.72%
INTRODUCTION TO THE DIGITAL ADVERTISING LANDSCAPE의 최상위 리뷰
very nice and informative. Mostly through study materials, not much of videos are there
This course really gave me an informative and in-depth (with different sources) introduction to the digital advertising landscape
The course content is good but it should have included more video content. It was almost all reading assignments
this course was absolutely wonderful. i have learned so much about digital marketing landscape and how it works.
Digital Advertising Strategy 특화 과정 정보
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