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The Digital Marketing Revolution(으)로 돌아가기

일리노이대학교 어버너-섐페인캠퍼스의 The Digital Marketing Revolution 학습자 리뷰 및 피드백

1,352개의 평가

강좌 소개

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

최상위 리뷰


2020년 10월 10일

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.


2021년 4월 1일

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

필터링 기준:

The Digital Marketing Revolution의 354개 리뷰 중 1~25

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2018년 6월 9일

교육 기관: WebSavänt E

2020년 1월 31일

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2019년 3월 20일

교육 기관: John C

2018년 9월 23일

교육 기관: Siyoung L

2020년 9월 3일

교육 기관: Meenakshi K

2019년 6월 7일

교육 기관: Vladimir V

2019년 5월 15일

교육 기관: Andre C

2020년 5월 6일

교육 기관: Reber E J

2018년 3월 13일

교육 기관: Mandeep G

2020년 5월 26일

교육 기관: alfonso b

2019년 11월 3일

교육 기관: Arjun B

2019년 2월 15일

교육 기관: Osama K A

2019년 5월 19일

교육 기관: Tal v D

2019년 5월 2일

교육 기관: Veronica A

2018년 11월 6일

교육 기관: Ritesh K

2018년 3월 11일

교육 기관: Amrit S

2020년 10월 11일

교육 기관: Mark G W

2019년 8월 29일

교육 기관: Chris M

2017년 11월 6일

교육 기관: Sandor A M

2020년 4월 26일

교육 기관: Tanusree B

2020년 10월 16일

교육 기관: Mark J

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교육 기관: Deepak S

2022년 9월 19일

교육 기관: MOHAMED F S

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교육 기관: Asad U

2022년 8월 9일