이 강좌는 Google 디지털 마케팅 및 전자 상거래 전문 인증서의 일부입니다.

4.8
별점
1,049개의 평가

Google Career Certificates

최고의 강사

50,189명이 이미 등록했습니다.

제공자:

Google 디지털 마케팅 및 전자 상거래 전문 인증서Google

이 강좌에 대하여

최근 조회 955,527회

From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. 
Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. 

Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary.

By the end of this course, you will be able to do the following: 
- Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising
- Determine how to choose social media platforms for a campaign
- Understand how to boost engagement on social media
- Learn how to write, design, and repurpose engaging content for social media
- Recognize how to use the data gathered from social media analytics as a decision-making tool
- Learn best practices for presenting a social media report
- Achieve specific marketing goals through the use of paid social media

유연한 마감일

일정에 따라 마감일을 재설정합니다.

공유 가능한 수료증

완료 시 수료증 획득

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

다음 특화 과정의 7개 강좌 중 3번째 강좌:

Google 디지털 마케팅 및 전자 상거래 전문 인증서

초급 단계

완료하는 데 약 28시간 필요

영어

직원에게 수요가 높은 기술을 교육하면 회사가 이점을 얻을 수 있습니까?

비즈니스를 위한 Coursera 경험해 보기

배울 내용

Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media

귀하가 습득할 기술

Social Listening
Social Media Bidding
Customer Engagement
Social Media Analytics
Social Media Branding

유연한 마감일

일정에 따라 마감일을 재설정합니다.

공유 가능한 수료증

완료 시 수료증 획득

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

다음 특화 과정의 7개 강좌 중 3번째 강좌:

Google 디지털 마케팅 및 전자 상거래 전문 인증서

초급 단계

완료하는 데 약 28시간 필요

영어

직원에게 수요가 높은 기술을 교육하면 회사가 이점을 얻을 수 있습니까?

비즈니스를 위한 Coursera 경험해 보기

강사

강사 평가

4.76/5 (340개의 평가)

Google Career Certificates
최고의 강사

5,611,406명의 학습자

247개의 강좌

제공자:

Google

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강의 계획표 - 이 강좌에서 배울 내용

콘텐츠 평가99%(35,069개의 평가)

주

주 1

완료하는 데 3시간 필요

Introduction to from likes to leads: interact with customers online

You will study the importance of social media marketing in promoting a business or product. Next, you’ll explore common social media platforms used in digital marketing and how to choose the best platform for a campaign. Then, you’ll discover the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and paid social media.

완료하는 데 3시간 필요

8개 동영상 (총 30분), 3 개의 읽기 자료, 2 개의 테스트

8개의 동영상

Introduction to Course 3 2m

Welcome to week 11m

The benefits of social media marketing4m

Cindy - A day in the life of a product marketing manager2m

The five core pillars of social media marketing6m

Earned, owned, and paid social media4m

The social media marketing funnel 5m

Wrap-up 1m

3개의 읽기 자료

Course 3 overview20m

Helpful resources to get started20m

Glossary terms from week 110m

2개 연습문제

Test your knowledge: Understand social media marketing10m

Weekly challenge 150m

주

주 2

완료하는 데 7시간 필요

Social media strategy, planning, and publishing

You will focus on the first two core pillars of social media marketing: strategy, and planning and publishing. You’ll also learn how to accomplish business goals with a social media marketing campaign and how to identify a target audience while building a brand identity on social media. Then, you’ll learn the differences between paid, owned, earned, and organic social media marketing. Then, you’ll determine how to publish content at the right time and with the right frequency.

완료하는 데 7시간 필요

9개 동영상 (총 36분), 12 개의 읽기 자료, 6 개의 테스트

9개의 동영상

Welcome to week 21m

Define the goals of your social media strategy 5m

Identify your social media target audience 4m

Choose social media platforms for your campaign 4m

Types of content on social media5m

Anna - Use earned, owned, and paid media in social media marketing campaigns4m

Determine the frequency and timing of posts5m

Use a social media calendar 4m

Wrap-up1m

12개의 읽기 자료

Popular social media platforms20m

Set up a professional social media profile20m

Build your brand identity on social media20m

How to acquire earned media10m

Case study: How Name Glo acquires earned media20m

Real-time marketing20m

Create a social media calendar20m

Activity Exemplar: Create a social media calendar10m

Social media management tools20m

Compose and publish posts using Hootsuite 10m

Activity Exemplar: Use Hootsuite to create and schedule Tweets10m

Glossary terms from week 220m

6개 연습문제

Create brand positioning statements21m

Test your knowledge: Social media marketing strategies12m

Activity: Create a social media calendar30m

Activity: Use Hootsuite to create and schedule Tweets30m

Test your knowledge: Plan and publish content10m

Weekly challenge 250m

주

주 3

완료하는 데 8시간 필요

Listening and engagement on social media

완료하는 데 8시간 필요

12개 동영상 (총 49분), 12 개의 읽기 자료, 7 개의 테스트

12개의 동영상

Welcome to week 31m

The importance of social listening 4m

Social listening strategies5m

Social media engagement 5m

How to use Youtube to grow your audience2m

Camille - Respond to social media comments4m

Increase your followers on Twitter5m

Write for social media4m

Develop your brand voice on social media 5m

Repurpose content on social media 4m

Catherine - Engage a social media audience through storytelling3m

Wrap-up 2m

12개의 읽기 자료

Case study: How EatMoveRest improves content with social listening20m

Popular social listening tools20m

Activity Exemplar: Use social listening to gain insights10m

Respond to social media users20m

Activity Exemplar: Respond to customer comments10m

Influencer marketing20m

Social marketing on mobile20m

Case study: How BLK & Bold found its brand voice20m

Design engaging content for social media20m

Make social media posts accessible20m

What is Canva?20m

Glossary terms from week 320m

6개 연습문제

Activity: Use social listening to gain insights30m

Test your knowledge: Social listening10m

Activity: Respond to customer comments30m

Test your knowledge: Engage customers10m

Test your knowledge: Compose engaging content14m

Weekly challenge 350m

주

주 4

완료하는 데 4시간 필요

Social media analytics and reporting

You will focus on the fourth core pillar of social media marketing: analytics and reporting. You’ll explore the importance of social media analytics and describe different analytics segments. Next, you’ll learn about popular analytics tools and understand how to use the data gathered to make decisions and improvements. Then, you’ll examine the importance of social media reports and practice creating one.

완료하는 데 4시간 필요

8개 동영상 (총 31분), 6 개의 읽기 자료, 5 개의 테스트

8개의 동영상

Welcome to week 4 1m

Understand social media analytics4m

Metrics to track with social media analytics 5m

Use social media data to drive marketing strategy 4m

Jon - How data and social media analytics informs decision-making and strategy2m

Understand social media reports5m

Present a social media report4m

Wrap-up 2m

6개의 읽기 자료

Popular social media analytics tools20m

Social testing20m

Activity Exemplar: Analyze social media performance10m

Social media reports20m

Activity Exemplar: Report on social media performance10m

Glossary terms from week 420m

5개 연습문제

Activity: Analyze social media performance30m

Test your knowledge: Social media analytics10m

Activity: Report on social media performance30m

Test your knowledge: Social media marketing reports and presentations10m

Weekly challenge 450m

검토

4.8

258개의 리뷰

5 stars
81.86%
4 stars
14.73%
3 stars
2.45%
2 stars
0.37%
1 star
0.56%

FROM LIKES TO LEADS: INTERACT WITH CUSTOMERS ONLINE의 최상위 리뷰

AN 제공2023년 1월 3일

it did have a lot of content but definitely worth it if you've gotten this far you probably know what you want to do with your digital marketing career

TH 제공2022년 10월 4일

Liked the specificity in approach to ensuring that you get the right contenct in front of your target audience. The course provided different ways to attain potential clients and keep them.

C 제공2022년 10월 2일

This course is the key to understanding how social media works in general. I am grateful for coming across such a wonderful course.

BS 제공2022년 11월 21일

Easy to understand and informative. A step-by-step understanding of how social media marketing works and how to maximize it for your purposes.

모든 리뷰 보기

Google 디지털 마케팅 및 전자 상거래 전문 인증서 정보

Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are 218,000 U.S. job openings in this growing field, with a median entry-level salary of $51,000.¹

Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers. 75% of Google Career Certificate graduates in the US report seeing a positive impact on their career within six months² Check out all Google Career Certificates here. This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation. ¹US Burning Glass Labor Insight Report salary data (median with 0-5 years experience) and job opening data. Data for job roles relevant to featured programs (4/01/2021 - 3/31/22). ²Based on program graduate survey responses, United States, 2021

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What are digital marketing and e-commerce?
Digital marketing is about connecting people and brands online. Digital marketing uses social media, display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty.
E-commerce refers to the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.
What do digital marketing and e-commerce specialists do?
Digital marketing and e-commerce specialists perform a variety of tasks related to advertising and selling online. Different companies define these roles in various ways, but there is often overlap between them. Some common responsibilities include planning and creating ads and other content for websites, social media, and email; optimizing content for search engines; analyzing data to gain marketing insights; managing online stores; and creating and updating product listings.
Why start a career in digital marketing and e-commerce?
During the pandemic, hiring for digital marketing and e-commerce related jobs boomed as more businesses moved online—between February and April 2020, e-commerce grew more than it had in the previous decade. Research shows that there were 40,000+ digital marketing and e-commerce job openings in the past 12 months in the U.S., and the number of available roles is projected to grow in the coming years. The rise of automation, machine learning, and new technologies in e-commerce and digital marketing means candidates will be expected to demonstrate knowledge in the use of digital technologies, which is currently a skills gap that leaves roles unfilled. People can prepare for jobs in these fields through this new entry-level Google Career Certificate.
Which jobs will this certificate help me prepare for?
By the end of this certificate, learners will be equipped with the skills required for the following entry-level roles, among others: Digital Marketing Coordinator, Marketing Assistant/Associate/Specialist, Marketing Manager, Search Engine Optimization Specialist / Analyst, Search Engine Marketing Specialist/Analyst, Paid Search Specialist, Content Specialist,Media Coordinator, Media Planner, Email Marketing Specialist, E-commerce Associate, and E-commerce Analyst.
What tools and platforms are taught in the curriculum?
Digital marketing and e-commerce share many of the same tools. Learners will be able to gain knowledge in tools and platforms including Mailchimp, HubSpot, Hootsuite, Constant Contact, Canva, Shopify, Twitter, Google Ads, Google Analytics, Google Search Console, Google Sheets, Google Trends, and Google Spreadsheets.
What background is required?
No prior experience with design or specific tools is required. All you need is an interest in creating great user experiences for apps, websites, and physical products!
Why enroll in the Google Digital Marketing and E-commerce Certificate?
You’ll learn these job-ready skills in our program through interactive content (discussion prompts, quizzes, and activities) in under six months, with less than 10 hours of flexible study a week. Along the way, you’ll work through a curriculum designed with input from top employers and industry leaders. You’ll even have the opportunity to complete a portfolio that you can share with potential employers to showcase your new skill set. After you’ve graduated from the program, you’ll have access to career resources and be connected directly with employers hiring for open entry-level roles in digital marketing and e-commerce.
Do I need to take the course in a certain order?
We highly recommend completing the courses in the order presented because the content in each course builds on information learned from earlier lessons.

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From Likes to Leads: Interact with Customers Online

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