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Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School

4.7
stars
2,271 ratings

About the Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

Top reviews

WR

Jun 5, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

VR

Feb 22, 2020

First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.

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151 - 175 of 496 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

By Doris K

Apr 13, 2020

This course provides professional information helpful for students in the workplace. Thank you.

By Mina A

Sep 16, 2023

The videos were very understandable and clear, and the course had a lot of helpful information

By Vinay K M

May 31, 2018

Thank you so much for this lesson, i really loved it the way of explaining with clear examples

By Jubin S S

May 6, 2020

The classes were very informative about various messge stratergies the brand loyality ...etc

By Lucienne M

Feb 10, 2021

The course is a great opportunity to get introduced to Integrated Marketing Communications.

By Avgi C

Oct 29, 2016

excellent course that covered a lot of areas with a good amount of and real case examples!

By Ana M F R

May 7, 2020

Solo una observación. Manejarmejor el tono de voz de la instructora. Del resto, muy bien.

By Murphy S A

Jul 23, 2020

It’s the best I have taken on Coursera so far. I so much love the lectures and lecturers

By AMOAKO S

Oct 21, 2020

Am so comfortable to study such a course from my suitable mood anytime from this school

By A S A

May 27, 2020

THANK YOU SO MUCH, WORTH JOINING THIS COURSE.THE INSTRUCTOR MADE EVERYTHING VERY CLEAR.

By Khilan K

May 1, 2021

It was very difficult but it was very helpful for and also, It will be helpful for me.

By Nicholas V

Mar 11, 2021

I very much enjoyed the coarse. It was well presented. The documents were very useful.

By Agung W

Sep 5, 2020

The explanation is clear and easy to digest. It's best suited for people who are busy

By Nataliya M

Jun 11, 2020

Thank you for this integrated course! It was very interesting, usefull and inspiring!

By Ehab H B H

May 2, 2020

interesting approach. material is light, i suggest to include more advanced materials

By Alexander V

Apr 2, 2020

This course provides all the essential information about IMC. Thank you so very much!

By Simon J A H

Nov 3, 2020

Ideas are presented very well and in great order. Very informative and useful course

By Oyelade J O

Jul 2, 2020

It was a really interesting course, honestly my best so far, very relatable and fun.

By Iju S

May 26, 2020

Love this course with industry veterans sharing their experience, this is priceless!

By Shuvam C

Jun 29, 2020

easy paced, nice learning. Could relate a lot with my teaching pedagogy. Good Job.

By Igor S

Jul 1, 2016

Thank you all for an interesting look from an advertising agency´s point of view..

By Olufunke G

Dec 9, 2021

Love the additional resources and examples, it makes the lecture more relatable

By Akujuo V C

Oct 19, 2021

Exceptional trainings on Integrated Marketing Communication. Highly recommended.

By Chavda P M

May 30, 2020

Amazing course for a person who is keen about marketing or in the similar field.

By Marine S

Mar 29, 2020

Quite an interesting course providing good knowledge on the theme of the course.