This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing.
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- 5 stars77.51%
- 4 stars17.44%
- 3 stars3.69%
- 2 stars0.33%
- 1 star1%
INTERNATIONAL MARKETING ENTRY AND EXECUTION의 최상위 리뷰
Some concepts seemed ambigous but overall great course and a very enthusiastic and amazing professor !
Very much interesting & informative course along with a knowledgeable friendly instructor.
This is by far the most informative and entertaining course on Coursera. I haven't fallen asleep once. And I'm learing. Thank you.
I learned a lot of new and bigger ideas about marketing.
International Marketing & Cross Industry Growth 특화 과정 정보
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