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Management of Fashion and Luxury Companies(으)로 돌아가기

보코니 대학의 Management of Fashion and Luxury Companies 학습자 리뷰 및 피드백

5,332개의 평가

강좌 소개

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

최상위 리뷰


2017년 3월 1일

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.


2020년 1월 30일

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

필터링 기준:

Management of Fashion and Luxury Companies의 1,300개 리뷰 중 301~325

교육 기관: cass p

2019년 5월 5일

University of Bocconi was very efficient, the course has good amounts of interviews and extra reading material to add to the main course structure.

교육 기관: Jose S

2016년 9월 26일

I truly loved the experience from start to finish. I wish this course can be part of and specialization about luxury companies beyond just fashion.

교육 기관: Andressa G

2022년 11월 25일

I loved the course!

I'm already Fashion Designer in Brazil and for sure the course contribute for my career.

Is really good, I highly recommend it.

교육 기관: Alisa K

2018년 4월 6일

That is literally the best course I have done about fashion so far!

Extremely grateful for the effort and time put in in making the course happen.

교육 기관: Alejandra G

2021년 12월 6일

amazing course where you can learn everything about management. everything is clear and easy to catch. Thank your for let us learn from the best.

교육 기관: Michela B

2021년 4월 28일

Very interesting and informative course, also well organized.

I just would have preferred to have explaining videos for the reports last chapter.

교육 기관: Sai S

2020년 6월 17일

I thoroughly enjoyed the course. I got to learn a lot about the inside story of the Fashion Industry and I am grateful to have taken this course.

교육 기관: 武利鑫

2016년 4월 7일

As a marketing student, I think teachers speach very useful and fantastical . I learn about a lot of company about luxury and fashion strategy.

교육 기관: Isabela N D N

2015년 11월 2일

Excellent course! Congratulations to everyone involved in this project. Hope to engage in other courses from Bocconi and SDA Bocconi and Mafash.

교육 기관: pradyum a

2020년 5월 16일

very informative and amazing course lots of knowledge will be gained by the student and perception towards market and brands will change a lot.

교육 기관: Gilberto B

2017년 11월 11일

Excellent course. Comprehensive lessons, Good samples, interesting complementary material and interviews with relevant players in the industry.

교육 기관: 彭志文

2016년 12월 28일

it provides a comprehensive angle of clothing and luxury industry as well as relevant marketing strategy in the present financial circumstance.

교육 기관: Luis G

2022년 8월 3일

Muy interesante curso, que introduce a conceptos tanto generales sobre management y marketing, como concretos del sector de la moda y el lujo.

교육 기관: Natasha L

2020년 5월 5일

Great Basics for Luxury Business. I just wished they could update since is from early 2010. But is super applicable if you are in the industry

교육 기관: Alessandro M

2020년 5월 4일

This course provided new perspectives and a wider range of new skills very useful for my future in the luxury and fashion business management.

교육 기관: Hugo C N d C

2019년 9월 23일

Very interesting and deep dive into the world of fashion for anyone that has even a small interest in the industry. Certainly worth your time!

교육 기관: Aditi B

2021년 4월 20일

The course was introductory but filled my mind with immense knowledge. The lectures were interesting, comprehensive, and easy to understand.

교육 기관: Ana C d A T

2020년 6월 8일

Curso excelente, com ótima apresentação dos conceitos abordados e diversos exemplos que elucidam dúvidas durante o período de aprendizagem.

교육 기관: Anna N

2020년 4월 13일

Great speakers, good involvement, detailed topics, and not an easy tests to be honest, but I loved it from the beginning. Highly recommend!

교육 기관: Kingsley

2016년 6월 18일

It is a very inspiring online course I took. It is not only about Fashion and Luxury management, but a diversified way of the future world.

교육 기관: Mhd H E

2016년 6월 4일

I have learned a lot from this course. Highly recommended for any one works in the commercial department of any fashion and luxury company.

교육 기관: Go W G

2015년 11월 8일

Excellent. It is very comprehensible even for someone who is completely new to fashion industry. Will be very interested in specialization.

교육 기관: Tsolaye K

2021년 11월 11일

Loved it. Expanded my knowledge a great deal. Thought me things I didn't even know existed. Awesome teachers and loved their explanations.

교육 기관: JENY B

2020년 11월 15일

I am infinitely grateful for the content provided in the course. It has been enriching and quite deep for the learning time. Thanks again.

교육 기관: Naainesh B

2020년 6월 10일

i enjoyed this course as it gave me in depth insight knowledge about how the luxury brands functions and how the fashion brands fucntions.