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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,659 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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701 - 725 of 1,377 Reviews for Management of Fashion and Luxury Companies

By Paula F

Jan 24, 2024

Gran curso para aprender acerca de la moda y el lujo

By Veronika U

Oct 22, 2020

This course was very usefull for me, I learnt a lot.

By Elena P

Sep 22, 2020

Very interesting and useful course! I was impressed!

By Sergienko A

May 6, 2020

It's been a very useful course, thank you very much!

By Emilia H

May 4, 2020

That was a fantastic course. thank you very much !!!

By Loredana R

Feb 5, 2018

Excellent content and valuable videos and interviews

By Lorena P

Jun 4, 2017

Excelente Curso y Formación. Altamente recomendable.

By Mireia P F

May 14, 2017

Excellent course to know more about fashion's world.

By Veronica P

Nov 14, 2020

Very interesting and well done course. I loved it !

By Francesca S

Jan 31, 2021

I truly loved this course and highly recommend it!

By Daniele V

May 22, 2020

Very interesting and useful!

So much professional!

By Suchi S

May 6, 2020

really good lectures and gained a lot of knowledge

By José M F d C M e S

Feb 25, 2018

Excellent info for a startup in the fashion world.

By Jenny s

Jun 30, 2023

Such a great class to take! Definitely recommend!

By Nunzio G

Mar 22, 2021

A really charming course, explained with passion.

By Amin R

Dec 11, 2020

a good course very professional, I learned a lot!

By Julia B

Jun 29, 2020

Excellent course, with great additional resources

By Kravchenko J N

Apr 17, 2020

very interesting, structured. I like it very much

By Sara H

Feb 19, 2020

Amazing course for the beginners in the industry

By Xiwen Q

Jun 14, 2016

Nice journey towards fashion and luxury products.

By Diana P

Sep 28, 2022

A very interesting and not easy course.

Thanks

By mitali a

Jun 17, 2020

loved the assignments and content of the program

By Sidney V F

Mar 4, 2021

Incredible learning wIith relevant information.

By Angela L

Jan 12, 2021

Ottimo corso, lo consiglio.

Adoro le insegnanti

By Tomas V

Mar 16, 2020

Very interesting. Thank you Università Bocconi