Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world.
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- 5 stars66.83%
- 4 stars24.33%
- 3 stars6.41%
- 2 stars1.45%
- 1 star0.96%
DIGITAL MARKETING ANALYTICS IN THEORY의 최상위 리뷰
Base content is good
Consider merging this course with the next one i.e Digital Analytics for Marketing Professionals: Marketing Analytics in Practice.Many of the readings and slides are common
I looove the course! Though there were some mistakes in the powerpoint and in the practice quiz (they were repeated or talks about a different topic) at the very end but that's alright!
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !
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