Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time.
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- 5 stars77.26%
- 4 stars18.08%
- 3 stars3.28%
- 2 stars0.54%
- 1 star0.82%
MARKETING ANALYTICS: KNOW YOUR CUSTOMERS의 최상위 리뷰
very informative and enjoyable subjects and inspiring videos
A very useful course specially for those students who are about to enter the corporate world
A great refresher. Lots of common sense. Some new learnings here. I really enjoyed it!
some material about social media marketing, is no longer relevant to current market
Analysing: Numeric and digital literacies 특화 과정 정보
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