Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.
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- 5 stars65.03%
- 4 stars21.21%
- 3 stars8.39%
- 2 stars3.03%
- 1 star2.33%
MARKETING: CUSTOMER NEEDS AND WANTS의 최상위 리뷰
Content wise its very rich and a good course for marketing student...must learn from this course.
Very good and useful course in terms of marketing and customer demand and wants. Discuss various types of marketing strategy, which are very helpful.
I have learned a lot. Thanks to coursera, I have got the opportunity to have access to the knowledge shared by IESE. THANK YOU !!
Great course! Good case studies and helpful strategic frameworks on core tenets in marketing
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