Chevron Left
Back to Marketing in a Digital World

Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
16,866 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

MS

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

Filter by:

5201 - 5225 of 5,308 Reviews for Marketing in a Digital World

By Darrick W

•

Jan 9, 2016

Minimal substance

By Ghandur R P

•

May 15, 2021

my name is wrong

By luis m o m

•

Aug 1, 2020

Good course!

By Vanessa F

•

Mar 16, 2017

Interesting!

By kartik a

•

Jun 26, 2020

good course

By Shubham a

•

Apr 13, 2020

It was goof

By Shweta G

•

Jun 10, 2020

very basic

By VISMITHA M

•

Jul 16, 2020

Excellent

By Jibran S

•

May 31, 2020

Great

By Ismael S C

•

May 5, 2020

Basic

By Narayan S

•

Jan 14, 2021

Good

By NATALIA L M H

•

Nov 4, 2020

good

By richa g

•

Aug 18, 2020

Good

By Blue B

•

May 10, 2020

Nice

By Leeann R

•

Oct 25, 2020

Ok

By Arlene K

•

Jun 29, 2016

I think the content was quite interesting; as someone new to marketing, I was really looking forward to the lectures and exercises. However, the content was simply too much for me to complete. It's a bit ironic that a course about marketing missed its market. To give a bit more detail: there were 12 video lectures, 3 assignments that had to be done days before the end of the week to be peer-reviewed, and then I had to peer review others work, while also going through all the assigned reading. It seemed more like a courseload for a full time student or perhaps a part-time student. As online students typically are neither, I'm surprised the course content wasn't better managed. I take a lot of notes, so perhaps that's what slowed me down, but I also have a full time job and I intern on the weekends. I was hoping this course could easily be done in the evening hours. Other coursera courses provided an excellent balance of content and courseload, I'm disappointed that this course wasn't one of them. It seemed very useful and interesting.

By Matt F

•

Jun 30, 2016

This course dedicates an entire week to very simple topics. The lectures could use some serious editing too. To help you understand what I expect, I'm taking this at the same time as I'm taking Wharton's Week 1 Entrepreneurship program. I've also taken Wharton's Intro to Marketing course which I highly suggest over this course. The quality is dramatically better. Getting Started: Agile Meets Design Thinking is a University of Virginia course that also is a great example of how these courses should be done. I'm hoping the next courses in the Digital Marketing Capstone are much better so that I'm not watching a lecture and counting how many times the professor pushes his glasses back up.

On the plus side, I did like the engagement this course encourages by forcing you to go to other websites & accomplish things as well as review your peers work. I wish your peer reviews had less of an outcome on your grade though. In my experience, many people did not even read the instructions on how to review the assignments.

By Miguel A

•

Mar 29, 2019

I loved the lectures and the pace of the course work and the information is super interesting but it's also quite dated. Digital marketing by it's very nature is very dynamic and unfortunately these lectures while filled with great information are a bit behind the times. The worst part about the course is the assignments and the peer review structure. I like working at my own pace and unfortunately this course bogs you down by making you peer review others work before it will unlock some of the following videos or give you a grade. Now that in and of itself isn't an issue however there was almost never any work to review and you were always caught waiting for someone to submit their work before you could move forward, this was truly frustrating and very unfair in my opinion. Not to mention that fact that my work and peer reviews vanished at one point and I needed to resubmit the assignment all over again.

By Gaston V

•

Aug 20, 2017

The quality is good but the scope is not.

It is not a comprehensive view of Digital Marketing basics for beginners, nor a deeper view of the key digital marketing topics for novice digital marketers. It covers to some depth an idiosyncratic set of topics within the digital marketing. The topics are mostly niche (e.g. 3D printing, price comparison engines), they aren't particularly important in the digital marketing world and in some cases a bit outdated. The topics appear to be in the course only because the professor has taken interests in them or written about them.

The scope of this course could be re-thought to cover at basic level what most digital marketing professionals would consider key topics of digital marketing.

By Jerry B

•

Dec 1, 2021

Materials feel dated, and there is too much focus on case studies. Content feels more like schoolwork vs something I'd use in the real world.

Hoping it would get better, and begin to focus on actual digital marketing, but after getting in half way I gave up.

Maybe if you're looking for something pretty foundational, or planning to use for degree points you'd find it more useful.

By Isabelle V

•

Jul 21, 2020

I find the course too basic, I was expecting a lot more . There is too much explanation about the basic of marketing ( explanation about the 4P!) and too little about more concrete topic relevant for digital media: the use of the different digital touch points, the kpi, ...Additionally I found the example and articles shared a bit too old.

By Ellinor G

•

May 9, 2018

Despite the very good content and likeable instructor, this course does not seem to encourage clear, concise and relevant answers for the peer-graded assignments. We are supposed to show a clear understanding of the subject matter, not write entire novels about how one company's website made us feel!

By Claudia E R B

•

Nov 1, 2016

Video is of poor quality, instructor distracts you picking up his glasses from his nose every 5 seconds, reading outdated (you can suggests books from 2000 on Digital topics) and last assignment is based on a website that is not longer online.

By Aniqa A

•

Aug 6, 2019

I was informed that I will be able to complete the course in 180 days from the starting date. According to this, I should still be able to complete the course. Why was I locked out of the course? Please respond back on this asap.

By Fluoine

•

Jan 12, 2018

I think the course's structure is not very clear and not interesting compared with the introduction to marketing course. In addition, I don't think I benefit from various kinds of "new" form of study such as the digital IQ part.