The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication.
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- 5 stars70.89%
- 4 stars20.63%
- 3 stars4.89%
- 2 stars1.92%
- 1 star1.65%
DIGITAL MEDIA AND MARKETING STRATEGIES의 최상위 리뷰
It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.
This course gave some useful insights and valuable information about what digital marketing is all about. Instructor's way of teaching was smooth and well paced. Excellent course from Coursera.
This course if a fantastic overview of digital marketing. I know understand the different channels and their advantages/disadvantages needed to make strategic marketing decisions.
It is so nice to get to learn new skills on this platform COURSERA. I am so much humbled to complete my course. and I know the knowledge I gained will change my life career as an IT. Thanks
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