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Marketing Strategy Capstone Project(으)로 돌아가기

IE 경영대학원의 Marketing Strategy Capstone Project 학습자 리뷰 및 피드백

87개의 평가

강좌 소개

The Capstone Project will require you to take the knowledge you’ve acquired throughout this specialization and put it into practice. Each week is divided into the different components of the Marketing Strategy: Market Analysis, Marketing Strategy, Marketing Mix Implementation and Expected Results. Review each week’s theory and concrete the takeaways with quizzes aimed at reinforcement of the concepts. After reviewing the material learned you will be asked to analyse the case study: ¨Hotel Ipsum: A Marketing and Commercial Strategy to Survive.¨ Now it’s time to put what you’ve learned to the test! Hotel Ipsum’s General Manager, Rafael Escobedo, is faced with a dilemma: Despite his hotel doing fairly well in terms of sales and profitability, Rafael’s Board of Directors are not satisfied and are demanding an improvement in results. Now it’s up to you to create Rafael’s Marketing Strategy. The outcome could mean one of two things: praise from his Board of Directors…or unemployment! Along with the Capstone are discussion forums, quizzes and peer reviews to aid you in your understanding of the theory given throughout this Specialization. Share your thoughts, ideas and debate with other like-minded learners from all over the globe with the same interest in expanding their marketing knowledge....

최상위 리뷰


2020년 8월 26일

I am among the top in my PGP class and even in the office because of the learning from the IE University and Coursera


2019년 8월 14일

Excelente curso, super practico por ser orientado al método de caso

필터링 기준:

Marketing Strategy Capstone Project의 10개 리뷰 중 1~10

교육 기관: Dan O

2020년 1월 14일

교육 기관: Andrea A

2020년 1월 9일

교육 기관: Roberto J G C

2022년 7월 5일

교육 기관: Amila V

2018년 9월 26일

교육 기관: Neeraj C

2020년 8월 27일

교육 기관: Manuel A R S

2019년 8월 15일

교육 기관: Shaurya s

2020년 5월 30일

교육 기관: Pawan K

2020년 8월 12일

교육 기관: P S A

2020년 6월 23일

교육 기관: Edison D L

2020년 11월 7일