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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

4.7
stars
3,156 ratings

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews

PL

Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

JF

Feb 28, 2021

Enjoyed the challenge [some of it ethical] and the new learning.

Well devised course with interviews from the 'field' to give the real world applications.

Thank you for your work Thomas & CBS

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651 - 675 of 820 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By Martine K

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May 4, 2020

Was a great course where I learned a lot about the ways in which consumer behaviour can be analyzed through different technologies. Was a great beginner course that broke down how the brain is connected and contributes to purchase intent!

By Faith K

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May 19, 2020

Very thorough introduction to consumer neuroscience and neuromarketing. The combination of lectures, interviews, and reading materials was excellent. The content was challenging but understandable. I enjoyed participating in this course.

By Weronika G

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Apr 4, 2020

Very interesting and a timely course. The workload was manageable and the content quite enjoyable. There were, however, two interviews that were difficult to watch due to the poor audio quality. I loved the one with Carl Marci though.

By Carolina G F d C

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Jul 8, 2020

I think if you come from a science / medical field the course is great. As a marketer I think there is a bunch of useful information on it, but when come to the tests and I have to remember the names of certain parts of the brain ...

By Carl Z

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Mar 10, 2019

Short course. While there were some interesting material, at least half of the course was interviews which did not talk so much about the theory related to consumer neuromarketing. I would have liked to see more material and studies.

By Christiane M

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Jun 19, 2019

I was very impressed by the content. I understand deeply the boundaries on claiming being a Neuromarketing professional and what are the possibilities on joining the field. I proudly paid for my certificate and posted on my LinkedIn

By Rohan M

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Mar 20, 2020

The course and the teacher are very good, yet in certain areas the course pack seems boring and the case studies seem out of context. The interviews in Week 3 aren't very helpful. Overall, the course is worth the effort.

By Yan P

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Dec 16, 2018

A little out-dated and I would love to get Digital aspect of things as well. Other than that it was insightful and thorough course covering most interesting points of consumer behaviour and Neuroscience relation to it.

By Filitsa D

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Apr 19, 2021

Thank you for this course. It was a good start to understand the field. I would like to see more examples of how brands are using neuromarketing in their advertisement, in their actual products (design, colour).

By Vanessa C

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Jul 5, 2017

This course contains valuable knowledge if you are interested in consumer behavior on a neurological level beyond the typical Consumer Psychology/Behavior courses offered at other institutions. Great content!

By Helen K

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Jun 25, 2018

It was great, only the 2 links for youtube videos seemed not to work, so I went to search them by myself. Luckily found them by the topic and year. Thank you for your work and keep the education coming :)

By Jonathan N

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Mar 30, 2017

Great course to start learning about consumer neuroscience, the drop-down is that the videos are extremely superficial while the readings (included inside the compendium) are highly technical and advanced

By Andi J S

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Sep 28, 2022

This course is comprehensive in terms of the syllabus. Needs more improvement in the way it is delivered. However, it's been an enjoyable and a thought-provoking experience to study this course.

By Shreeya T

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Sep 6, 2020

Very intriguing introduction. Liked the pattern of teaching and involvement of various industrial professionals as well. The only shortcoming was the repetition of certain subjects and topics.

By Ailar F

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Apr 11, 2021

I have always been interested in neuromarketing and consumer behavior and this course gave me a clear vision of what area of work I am most interested in . very helpful course for beginners.

By Vanessa P

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May 24, 2017

Really interesting topic. Up and coming area of study important to learn about what drives consumer behavior and what works with marketing using various measuring tools to gage valid data.

By Sergio.C. M

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May 6, 2021

For me this as the frist time i study neuromarketing. I chose this course to get more familialized whit this topic.

Is a good course, whit very good insights on neuroscience. I recomend.

By Anjali T

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Dec 5, 2023

Took this course out of pure curiosity. It was interesting, good amount of videos vs. reading. The quizzes are pretty straightforward, as long as you watch the videos or do the reading.

By Aaditya S

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Mar 31, 2020

Thomas has the rare ability to explain the difficult concepts in relatively simple terms. I think that this course provides a good introduction on consumer neuroscience for beginners.

By Shreyansh J

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Aug 16, 2017

All in all, it was a good course to begin with the neuroscience aspect of marketing. However, it was a bit more focused on consumer neuroscience rather than its marketing aspect.

By Marguerite d l T

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Nov 2, 2023

Cours intéressant. Ça m'a plu. Bon professeur, facile de le suivre. La qualité des supports d'apprentissage (vidéos et audios) n'est pas toujours au rendez-vous malheureusement.

By Depanjan C

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Jun 11, 2017

Amazing lectures by Thomas sir. He explained the high level concepts of neuromarketing in a very simple way. I hope to visit him in person at Copenhagen Business School someday

By Iveren I

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Sep 3, 2021

It was a general introduction and so quite alright.

It was a bit discomfiting to get the certificate before the course was completed. Perhaps there is a glitch somewhere?

By Samad k

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Apr 1, 2020

really an intriguing course , helped me understand how the consumers tend to behave even without knowing . This is a subject with alot of scope for further discoveries

By David M

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Jun 28, 2019

Es un curso bastante cientifico, creo que faltan un poco mas de tips o instrucciones para aplicar eso en diferentes ramos del marketing tanto digital como tradicional