Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan.
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POSITIONING: WHAT YOU NEED FOR A SUCCESSFUL MARKETING STRATEGY의 최상위 리뷰
Very insightful, it gives you a broad idea on how to come up with an effective marketing strategy
It was a great refresher to my Marketing Management classes in MBA. Thanks to IE for putting up this great stuff here!
Informational course. I liked the first one in this series a bit more. Also, I feel like the quiz questions were "so so" in their clarity. Just my opinion.
Quite a nice overview of the basics of positioning, defining value to customers and provides a nice high level view.
On the negative side: Some of the readings are hard to access on the warc site.
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