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가격 전략(으)로 돌아가기

IE 경영대학원의 가격 전략 학습자 리뷰 및 피드백

948개의 평가

강좌 소개

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....

최상위 리뷰


2020년 3월 19일

I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.


2017년 3월 19일

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

필터링 기준:

가격 전략의 208개 리뷰 중 76~100

교육 기관: Shubhang S

2016년 8월 10일

Very detailed and a nicely structured program. Lectures were surprisingly precise!

교육 기관: Mariana V C

2020년 7월 22일

Great videos, the professor makes is easy to understand and gives clear examples!

교육 기관: Alejandro O

2020년 7월 19일

It a very interesting couse, with practical excercises and a very good teacher

교육 기관: Pedro M

2020년 6월 13일

Excellent course, covering different topics and well sustained in bibliography

교육 기관: Luigi

2019년 12월 23일

This course was well structured to apply a pricing strategy at all the levels

교육 기관: Adekola F

2017년 11월 6일

The most difficult one yet in the specialization, very challenging but I tho


2020년 4월 23일

This is an interesting course, and correct length, and fascinating lessons.

교육 기관: Caroline M

2018년 10월 17일

Great explanation that suits everyone even those with no prior experience.

교육 기관: 杜玉薇

2018년 6월 25일

It helps me a lot in learning the basic knowledge of pricing strategies.

교육 기관: Miguel A Z G

2020년 9월 2일

Excellent course, concepts, and cases are a true reflection of


교육 기관: Ashim B

2018년 9월 23일

Holistic approach to the understanding of pricing strategy.

교육 기관: Bakololo K

2020년 9월 24일

Very useful course, lessons with our professor. Thank You!

교육 기관: Satyam P

2016년 6월 23일

Great Course and extensive learning modules. Thanks a lot.

교육 기관: Chioma B

2019년 5월 13일

Very detailed and insightful course. It is a gamechanger!

교육 기관: Alejandro L

2017년 5월 27일

Stunning and remarkable, Definitely worth every minute.

교육 기관: AMAN S C

2020년 5월 15일

excellent teaching by our spanish teacher love you sir

교육 기관: Madhur S

2020년 5월 23일

Very Helpful in giving insights on Pricing Strategies

교육 기관: Alex P

2020년 5월 24일

Very interesting course and liked the format of it.

교육 기관: Nana K

2019년 8월 24일

Très intéressant, on y découvre de nouvelles choses

교육 기관: Ravindra S R

2019년 8월 16일

very informative and practice exercises were apt

교육 기관: Carolina L C

2021년 5월 13일

Excelente curso y sus ejemplos ayudan demasiado

교육 기관: Ahmed N

2016년 7월 1일

extremely beneficial and high quality education

교육 기관: Jady P

2016년 12월 10일

very awesome course! The professor is great!

교육 기관: Peter G

2021년 4월 14일

Good mix of theory and clarifying examples.

교육 기관: Maaz S

2018년 11월 28일

Very Informative and gained a lot of skills