Consumers search for virtually everything. This includes the things that small businesses do, from restaurants to bespoke products. When consumers search they get organic results along with paid results. Paid search ads are systematically designed to be relevant. As a result, they’re often useful at getting consumers where they want to go. Consumers don’t tune out paid search like other types of digital ads.
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이 강좌에 대하여
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비즈니스를 위한 Coursera 경험해 보기배울 내용
Understand why search can be a powerful part of any marketing campaign
Plan a search campaign, including: setting economic goals, defining targeting parameters, and aligning a campaign with business goals
Build a search campaign from start to ongoing optimization
Leverage Google’s tools including optimization score, campaign planner, and automated bidding
직원에게 수요가 높은 기술을 교육하면 회사가 이점을 얻을 수 있습니까?
비즈니스를 위한 Coursera 경험해 보기제공자:
강의 계획표 - 이 강좌에서 배울 내용
Search Basics
Google's Take on Auction Ads
Google's Take on Bidding, Audiences, and Tools
Google Ads Campaigns
검토
- 5 stars70.73%
- 4 stars14.63%
- 3 stars7.31%
- 2 stars6.09%
- 1 star1.21%
SEARCH ADVERTISING의 최상위 리뷰
Gives the basics and a little more to have enough understanding on how to create a successful google ads campaign
Practical, applies to actually employing these skills for business. Highly recommend!
Great Learning Experience from Coursera.I would love to more courses here
Very informative and practical examples were very valuable + google certification is a plus.
Digital Advertising Strategy 특화 과정 정보

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