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Learner Reviews & Feedback for Start the UX Design Process: Empathize, Define, and Ideate by Google

4.8
stars
14,448 ratings

About the Course

Start the UX Design Process: Empathize, Define, Ideate is the second course in a certificate program that will equip you with the skills needed to apply to entry-level jobs in user experience (UX) design. In this course, you’ll complete the first phases of the design process for a project that you’ll be able to include in your portfolio. You will learn how to empathize with users and understand their pain points, define user needs using problem statements, and come up with lots of ideas for solutions to those user problems. Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios. Learners who complete the seven courses in this certificate program should be equipped to apply for entry-level jobs as UX designers. No previous experience is necessary. By the end of this course, you will be able to: - Empathize with users to understand their needs and pain points. - Create empathy maps, personas, user stories, and user journey maps to understand user needs. - Develop problem statements to define user needs. - Generate ideas for possible solutions to user problems. - Conduct competitive audits. - Start designing a mobile app, a new project to include in your professional UX portfolio....

Top reviews

TB

Sep 29, 2021

This course is very good & massively designed for student's who are biginner in UX field. The lecturers are also self proffessional experienced UX designer. Is not is great for carrier!!! Pretty cool!

ND

Aug 5, 2021

My instructor was engaging and communicated very well. The transcription was super handy and I loved that the reading after the lecture re-emphasized the content of the lecture. Excellent. Thank you.

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51 - 75 of 2,679 Reviews for Start the UX Design Process: Empathize, Define, and Ideate

By Md S H

Jul 31, 2023

The Ideate exercises and user personas were the most interesting thing I learned in this course. Creating a user persona really turned the data into a story that is relatable and helpful for empathizing with users. Creating a competitive audit felt the most challenging, but also incredibly helpful in learning practically how to begin doing research and understanding what users experience in their journeys in using competitors' apps. Which is very nice Love It.

By Lisa D L

Mar 24, 2021

This course was not only informative, but it was fun! I learned so much from the videos and readings. Having the opportunity to complete Activities and add them to my portfolio is invaluable. If you want to learn more about the UX design process and get a better understanding of empathizing, defining, and ideating, this course is what you're searching for!

By Lixia

Jun 5, 2021

I appreciate so much the course, everything is clear and professional, you should definitely try it! By the way, I have created a friendly community(around 940 peers now) to share our path, if you wanna join us, you are welcome :) Contact me on https://www.linkedin.com/in/lixia-divin/

By Tamer A

Apr 14, 2021

All I can say really from my heart thank you, Emily! Although, this course is stuffed with a lot of information and there are some complicated items for me, Emily demonstrated and illustrated it in a very professional way and make it more enthusiastic.

By Aditya B

May 5, 2021

I loved how this course took me step by step to understand and do research for my app. The templates, and examples you provide were great, and the instructor was AWESOME!!!

By Fabián A S

May 5, 2021

Amazing course, it was a challenge for those of us who are new to this whole UX process. But I loved every part of it.

By Anita S

May 14, 2023

Explained well, step by step, case-based and project based learning. It help me to create some great portfolios!

By kiran P

Apr 18, 2021

Very well designed with practical and theory. I recommend this course who want really learn real UX process.

By Zain K

Jun 21, 2023

This course was challenging and interesting for me.

By Soha E

May 19, 2023

very good

By Tawi H S

Nov 5, 2021

Good information, and the ideation exercises were so fun! However, the order and time-allotments for this course were not well thought out. For example: when conducting research, we're taught that recruiting interview participants happens first because coordinating with other people takes time, then we continue with other tasks and circle back to interviews once meetings have been arranged. Instead of mirroring the lessons we were taught in it, the course expected that we'd be able to conduct interviews almost instantly. That we were meant to be done with the whole process in a week is unrealistic. I felt that generally, as we were working towards aspects of our projects, the course failed to consider the amount of time it would take to actually complete these tasks. This makes it difficult for us to realistically plan a timeframe we can finish by. It also generates extra stress, because even though the course is meant to be taken at your own pace, the deadlines and deadline notifications make you feel like you're running behind and you'll be punished somehow if you fail to meet them. There were also two weeks in the middle of this course where I had to take a break for a family thing. If it were truly designed to be self-paced, this wouldn't feel like an issue, but I kept getting notifications and warnings. There was no way to say, "hey, I need a short break. I'll be back." So, are you going to let it be self-paced, or are you going to impose deadlines that threaten the loss of a passing grade if not met? I'm getting mixed messages.

By Maisura J

Jun 16, 2021

Some part of course material was bit confusing, as the example situations were never consistent. So, I couldn't work on any specific case study till the end, except what I have selected from prompts.

But, overall course material was good. Was a great learning!

By Ramanathan R S

May 17, 2023

Since most of the works are theoretical+ practical which was bit dull in the beginning but it was a good journey. Thank you coursera and google for this wonderful course.

By Alison J

May 21, 2021

I'm quitting because I don't live in an urban area and can't find any people to interview that would participate in the type of company ideas we were given.

By Vedant M

Jun 9, 2023

It was a great course with a great sense of learning stuffs with good practices to work with for developing the better User experience concepts.

By Monem S

Apr 24, 2021

There are a lot of ways to improve this course assignment.

By samira s

Jun 10, 2023

This course was a bit difficult and time-consuming

By Jiacheng G

Apr 24, 2021

The weekly challenge can take you a lot of hours.

By Becca F

Jul 23, 2022

The first course was good – I really liked the in-depth introduction to the many aspects of UX Design. I had no idea there was so much to it! And many different specialty branches there were. It was a lot, but I felt like the information was valuable.

The second course was a little harder for me, and it’s where I ran into my first problem with the overall structure of the course. This was where we had to submit our first peer review assignment on creating user personas, something I worked really hard on. However, I ended up getting a failing grade because the two people who reviewed my personas literally filled out the rubric wrong. We had to have 6 items for each of our personas: an image, demographic info, a quote, goals, frustrations, and a scenario. Both of my personas literally had all of these, but the two people who filled out the rubric marked that I was missing items when I CLEARLY WAS NOT. And their in-depth feedback comments consisted of “good” and “great.”

So, I “failed” and had to resubmit because I ended up with lazy peers who were just flat out wrong.

There was no instructor or moderator to report this to or dispute. When I tried to find answers in discussion forums, I was taken around in circles by Coursera that led nowhere, except “you’ll just have to resubmit.” And that was from someone’s comment from a forum, not Coursera.

So I updated my slides to literally number and title each of the items to PROVE I had all six items. I passed the second time but one of the comments was, “I don’t think you needed to number the sections.” Well, apparently I did.

There’s another downside to the peer reviews – because you are the “peers” and basically the ones in charge of the grading, you WILL be in a position to fail other students. And frankly for some, you’ll have to. Some of the work other students put in is great, but others…they either didn’t understand the assignment at all or they were just too lazy to do it right. It’s mostly the latter. Do you choose to just give the best grade even though they don’t deserve it? Or do you try to be actually helpful and fail them while giving them pointers to improve? I was in that position and boy, did I not like it.

This course is packed full of really useful information and I like that we’ll have the start of a portfolio at the end. But those peer review assignments are absolutely terrible because they are clearly not moderated by a professional. You’re literally at the mercy of either a dedicated student or a super lazy one – there is no in between.

I still recommend this certificate course due to the wealth of information and the portfolio practice, but just keep in mind that you will be your only advocate when it comes to assignments and many other students are quite lazy and put a damper on the experience all around.

By Dheep S

May 18, 2022

Its a good course for theory, until you start getting into the meat of the researching and project work as you have no instructors or classmates to ask and bounce ideas off until its too late.

By Chelsea P

Jul 2, 2021

Lots of info here, which is good, but needed an extra week to complete the competitive audit because it is so detailed.

By Jen S

Jun 22, 2023

Good so far - but not much opportunity to give or get direct feedback on your work.

By Artemis M

Sep 19, 2022

The second course isn't even close to the first one, in terms of explaining how to conduct the assignment. The "optional" coursera videos really help clarify some points, but they don't make thorough explanations. Moreover, I was waiting for many hours for other peers to review my peer-graded assignment, which was not the case earlier on. Lastly, at first they say that you must review two other peer assignments, but when it comes to doing it, they say you have to review three assignments.

By Emma T

Oct 27, 2021

I lost my progress because I missed the deadlines so I had to retake 50% of the course plus redo the final quizes and resubmit the assignment. I reported the issues but I haven't gotten any response from Coursera at all. This just makes me think that you want people to stay on the course longer so that they can pay more. Don't think that's a great experience by any means.

By Queenie C

Apr 2, 2022

My last submission assignment met all the requirements, but the 2 reviewers didn't even take a careful look and failed. This is unreasonable, and this course has no appeal system on this!