이 강좌는 Google UX 디자인 전문 인증서의 일부입니다.

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Google Career Certificates

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Google UX 디자인 전문 인증서Google

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Start the UX design process: Empathize, Define, Ideate is the second course in a certificate program that will equip you with the skills needed to apply to entry-level jobs in user experience (UX) design. In this course, you’ll complete the first phases of the design process for a project that you’ll be able to include in your portfolio. You will learn how to empathize with users and understand their pain points, define user needs using problem statements, and come up with lots of ideas for solutions to those user problems. 
Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios.

Learners who complete the seven courses in this certificate program should be equipped to apply for entry-level jobs as UX designers. No previous experience is necessary.

By the end of this course, you will be able to:
   - Empathize with users to understand their needs and pain points.
   - Create empathy maps, personas, user stories, and user journey maps to understand user needs.
   - Develop problem statements to define user needs. 
   - Generate ideas for possible solutions to user problems. 
   - Conduct competitive audits.
   - Start designing a mobile app, a new project to include in your professional UX portfolio.

유연한 마감일

일정에 따라 마감일을 재설정합니다.

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지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

다음 특화 과정의 7개 강좌 중 2번째 강좌:

Google UX 디자인 전문 인증서

초급 단계

완료하는 데 약 28시간 필요

영어

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배울 내용

Empathize with users to understand their needs and pain points.
Develop problem statements to define user needs.
Generate ideas for possible solutions to user problems.

귀하가 습득할 기술

User Experience (UX)
UX Research
Wireframe
Prototype
User Experience Design (UXD)

유연한 마감일

일정에 따라 마감일을 재설정합니다.

공유 가능한 수료증

완료 시 수료증 획득

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

다음 특화 과정의 7개 강좌 중 2번째 강좌:

Google UX 디자인 전문 인증서

초급 단계

완료하는 데 약 28시간 필요

영어

직원에게 수요가 높은 기술을 교육하면 회사가 이점을 얻을 수 있습니까?

비즈니스를 위한 Coursera 경험해 보기

강사

강사 평가

4.85/5 (4,030개의 평가)

Google Career Certificates
최고의 강사

5,602,365명의 학습자

247개의 강좌

제공자:

Google

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강의 계획표 - 이 강좌에서 배울 내용

콘텐츠 평가98%(266,441개의 평가)

주

주 1

완료하는 데 11시간 필요

Empathizing with users and defining pain points

완료하는 데 11시간 필요

10개 동영상 (총 47분), 14 개의 읽기 자료, 6 개의 테스트

10개의 동영상

Introduction to Course 2: Empathize, Define, and Ideate2m

Collaboration and feedback on portfolio projects7m

Empathize with users2m

Optional: Recruit interview participants 8m

Optional: Prepare for user interviews2m

Optional: Interviewing users 6m

Empathy Maps5m

Identify user pain points4m

Understand personas6m

Wrap-up: Empathizing with users and defining pain points42

14개의 읽기 자료

Welcome to Course 215m

Introduction to the portfolio project15m

Understand empathy in UX design10m

Determine research goals and questions30m

Activity Exemplar: Define your research goals and questions15m

Optional: Find and recruit interview participants15m

Optional: Conduct user interviews15m

Activity Exemplar: Build empathy with users to inform your research15m

Build an empathy map30m

Optional - Case studies: Products that address pain points20m

Learn more about personas 30m

Exemplar: Create personas for the CoffeeHouse project15m

Glossary10m

Peer Review Success10m

5개 연습문제

Submit your choice of portfolio project prompt 10m

Activity: Define your research goals and questions2시간

Activity: Build empathy with users to inform your research2시간

Test your knowledge on user pain points8m

Practice Activity: Create personas for the CoffeeHouse project 30m

주

주 2

완료하는 데 5시간 필요

Creating user stories and user journey maps

완료하는 데 5시간 필요

8개 동영상 (총 26분), 7 개의 읽기 자료, 4 개의 테스트

8개의 동영상

Welcome to week 246

Craft user stories2m

Consider edge cases4m

Ayan - Real world example of edge cases2m

Create a user journey map6m

Consider accessibility when empathizing 4m

Understand the curb cut effect 4m

Wrap-up: Creating user stories and user journey maps52

7개의 읽기 자료

Learn more about user stories 15m

Activity Exemplar: Craft user stories for the CoffeeHouse project15m

Activity Exemplar: Craft user stories for your portfolio project15m

Optional - User journey map slides15m

Activity Exemplar: Create user journey maps for the CoffeeHouse project 15m

Consider accessibility during user research30m

Glossary10m

3개 연습문제

Practice Activity: Craft user stories for the CoffeeHouse project30m

Activity: Craft user stories for your portfolio project30m

Practice Activity: Create user journey maps for the CoffeeHouse project 30m

주

주 3

완료하는 데 5시간 필요

Defining user problems

All of your work to empathize with users will help you define the problem that users are facing. In this part of the course, you'll move from the empathize phase into the define phase of the design process. To define the problem your designs will solve, you’ll build a problem statement, a hypothesis statement, and a value proposition. In addition, you’ll explore how psychology and human factors influence design.

완료하는 데 5시간 필요

7개 동영상 (총 18분), 7 개의 읽기 자료, 6 개의 테스트

7개의 동영상

Welcome to week 343

Create problem statements2m

Define hypothesis statements2m

Determine a value proposition3m

Understand human factors4m

Explore psychology principles that influence design 4m

Wrap-up: Defining user problems 36

7개의 읽기 자료

Define problem statements 15m

Optional - Learn more about defining user problems30m

Define hypothesis statements 15m

Activity Exemplar: Build a problem statement and hypothesis statement for the CoffeeHouse project15m

Activity Exemplar: Build a problem statement for your portfolio project15m

Determine a value proposition15m

Glossary 10m

6개 연습문제

Self-Reflection: Problem statements and the 5 Ws framework10m

Practice Activity: Build a problem statement and hypothesis statement for the CoffeeHouse project30m

Activity: Build a problem statement for your portfolio project30m

Self-Reflection: Create a value proposition for your portfolio project10m

Test your knowledge on how psychology and human factors influence design6m

Weekly Challenge 3: Define user problems50m

주

주 4

완료하는 데 7시간 필요

Ideating design solutions

You're ready to move into the third phase of the design process: ideate. You'll consider everything you've learned about the users you're designing for and the problems they're facing in order to brainstorm ideas for design solutions. To help you come up with lots of ideas for design solutions, you’ll conduct a competitive audit and complete design activities, like How Might We and Crazy Eights.

완료하는 데 7시간 필요

14개 동영상 (총 41분), 10 개의 읽기 자료, 5 개의 테스트

14개의 동영상

Welcome to week 431

Understand design ideation 3m

Explore lots of ideas 2m

Recognize business needs during design ideation2m

Scope the competition 3m

Limits to competitive audits1m

Steps to conduct a competitive audit 4m

Use insights from competitive audits to ideate 1m

Vanessa - My journey to UX 3m

Use How Might We to ideate3m

Use Crazy Eights to ideate 7m

Consider user journeys during ideation 4m

Wrap-up: Ideating design solutions46

Congratulations on completing Course 2: Empathize, Define, and Ideate1m

10개의 읽기 자료

Learn more about design ideation30m

Learn more about competitive audits 30m

Steps to conduct a competitive audit15m

Activity Exemplar: Create a competitive audit for the CoffeeHouse project15m

How to present a competitive audit15m

Best practices for How Might We15m

Best practices for Crazy Eights15m

Optional - Activity Exemplar: Ideate for your CoffeeHouse project using Crazy Eights15m

Glossary 10m

Start the next course15m

4개 연습문제

Self-Reflection: Ideation in everyday life10m

Test your knowledge on competitive audits4m

Practice Activity: Create a competitive audit for the CoffeeHouse project1시간 30분

Optional - Practice Activity: Ideate for your CoffeeHouse project using Crazy Eights30m

검토

4.8

1971개의 리뷰

5 stars
84.44%
4 stars
12.60%
3 stars
1.96%
2 stars
0.42%
1 star
0.54%

START THE UX DESIGN PROCESS: EMPATHIZE, DEFINE, AND IDEATE의 최상위 리뷰

MM 제공2022년 9월 9일

I love this course! Personally, it took me longer than I thought to complete each challenge, but I loved each step, especially the ideation and research part! I already want to start the next course!

HH 제공2022년 5월 24일

Excellent course and the instructor is amazing! Definitly recommanded for people who want to learn more about design research, ux process and get a more professionnal perception in user experience.

MB 제공2022년 12월 9일

really enjoyed it a lot. It covers everything from the course reading to extended material, quizzes, projects, and feedback. The journey of learning this course is really incredible and friendly way

MT 제공2021년 9월 7일

I fell off and didn't begin working on the final assignment for a WEEKS. I just got so busy. I kept resetting my deadlines multiple times. It's such a relief to finally have this course completed.

모든 리뷰 보기

Google UX 디자인 전문 인증서 정보

Prepare for a career in the high-growth field of UX design, no experience or degree required. With professional training designed by Google, get on the fast-track to a competitively paid job. There are currently 99,000 U.S. job openings in UX design with a median entry-level salary of $92,000.¹

User experience (UX) designers focus on the interaction that users have with products, like websites, apps, and physical objects. They make those everyday interactions useful, enjoyable, and accessible. Over 7 courses, gain in-demand skills that will prepare you for an entry-level job. You will create designs on paper and in digital design tools like Figma and Adobe XD. By the end of the certificate program, you will have a professional UX portfolio that includes three end-to-end projects, so that you’re ready to apply for jobs. Upon completion, you can directly apply for jobs with Google and over 150 U.S. employers, including Walmart, Best Buy, and Astreya. 75% of Google Career Certificate Graduates in the United States report an improvement in their career trajectory (e.g. new job or career, promotion or raise) within 6 months of certificate completion² ¹US Burning Glass Labor Insight Report salary data (median with 0-5 years experience) and job opening data. Data for job roles relevant to featured programs (4/01/2021 - 3/31/22). ²Based on program graduate survey responses, United States 2021

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What is a UX designer?
User experience (UX) designers focus on the experience that users have while using products like websites, apps, and physical objects. UX designers make those everyday interactions useful, enjoyable, and accessible. The role of an entry-level UX designer might include coming up with ideas to address user problems, conducting research with users, and designing wireframes, mockups, and prototypes.
If you enjoy talking to and empathizing with people, drawing, thinking creatively, or paying attention to details, a job as a UX designer might be a good fit for you!
What background is required?
This course is the second of seven courses that will equip you with the skills you need to apply to entry-level jobs in user experience design. We recommend that you complete the first course of the Google UX Design Certificate, Foundations of User Experience (UX) Design, before completing this second course of the program.
Otherwise, no prior experience with design or specific tools is required. All you need is an interest in creating great user experiences for apps, websites, and physical products!
What tools or platforms are included in the curriculum?
Figma and Adobe XD are the design tools taught in the seven courses of the Google UX Design Certificate. This course focuses on the early phases of the design process, so both Figma and Adobe XD will be introduced in later courses of the program.
Spreadsheets, word processing applications, and presentation applications will also be used. Throughout the program, you will create a professional portfolio, using the platform of your choice, to showcase your UX design work.
Which jobs will this certificate help me prepare for?
One of the most exciting parts about joining the field of user experience is the large number of job opportunities available. Nearly every company needs UX designers to help create their digital and physical products. While the need for UX designers continues to grow, there is currently a shortage of UX design professionals to fill those roles.
A career in UX design allows you the opportunity to work as a generalist, finding a role as a UX designer, UI designer, or UX researcher, or as a specialist, like a visual designer or interaction designer. Upon completion of this certificate program, you will be able to search for jobs with all of these titles, and find the role that best suits you.
Do I need to take the course in a certain order?
This is the second of seven courses in the Google UX Design Certificate. We highly recommend completing the seven courses in this certificate program in the order presented, because the content and applications in each course build on information presented and practiced in earlier courses.

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Start the UX Design Process: Empathize, Define, and Ideate

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