Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows.
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- 2 stars1.37%
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THINK OUTSIDE THE INBOX: EMAIL MARKETING의 최상위 리뷰
I've learn the complete concept of Email Marketing through this course, and most important is able to get lots of template for goal setting , data reporting purpose. Thanks Coursera :)
I learn a lot about email marketing, there is hand on activities, I fully recomend this course for someone in the marketing area or want to learn about it
Excellent demonstrations by the Teacher. Easy, straightforward, and clear, use of words and descriptions. Tasky but fun, enjoyable hands-on assignments. Thank you & Keep it up!
I really enjoyed this chapter of the course, the activities particularly help me to better understand how email marketing can be effective in an overall campaign .
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