How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits.
이 강좌에 대하여
Some familiarity with business is helpful, but not required.
귀하가 습득할 기술
Jean Manuel IzaretSenior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
- 5 stars83.75%
- 4 stars13.24%
- 3 stars2.05%
- 2 stars0.15%
- 1 star0.78%
COST AND ECONOMICS IN PRICING STRATEGY의 최상위 리뷰
Excellent course. In my view, the academic rigor of the week exercises needs to be improved even for a beginner level.
One of the most challenging courses I have done on this platform and yet one of the most rewarding ones. Can't wait to do the next one!
A good course but there were places where I felt things weren't clearly explained. Also, the quiz questions were sometimes somewhat ambiguous.
Excellent overview of economics in pricing strategy.
Great deal of practical work. Very applicable to real life scenarios.
Pricing Strategy Optimization 특화 과정 정보
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