Let's set up another audience for Calla & Ivy. This time we'll create a custom audience, which will contain people have already interacted with in some way with the business. Will that be engaging with a Facebook post, visiting a website, making approaches, or subscribing to a newsletter? And the great thing is that Facebook's robust resources, which include the Facebook pixel, are going to help us create those audiences. Or we compare data with the business have collected and merge it with Facebook's data. At the end of this video, you should have a good understanding of what types of custom audiences ads manager offers and how to set them up. So let's create a custom audience for Calla & Ivy. You'll create a custom audience where we created our core audiences earlier, at the ad set level in ads manager. Under custom audiences, since we're going to select create new and then custom audience. Facebook is then going to show you a pop up to determine what kind of custom audience you want to create, based on where your data source is going to be coming from. Let's go over each one so you can understand your options. The first group contains sources that a business would supply. Website options sources data from the pixel on your website and contract page visits and actions or events. And we could use this to target recent visitors to Calla & Ivy's website. Next, you could upload a customer list, which Facebook then anonymizes and pairs with the data to find the right people to build an audience. If Calla & Ivy had a list from their point of sale system, Email newsletter or they sent through a tool like MailChimp, would even manual signups from a pop up shop, they could use it here. For add activity, you can create a custom audience of people who interacted with your businesses app and you can track that by installing an SDK, which is like the pixel for your app. If Calla & Ivy had an app that could track who made purchases through the app as opposed to the website. Offline activity is information acquired manually from customers usually offline. Will that be collecting emails at the aforementioned pop up shop, gathering information over the phone, or a number of other ways. Calla & Ivy can use this option to start a digital relationship with face to face customers. The next group of sources comes directly from Facebook's database. Calla & Ivy could create an audience from people who watched the video they shared on their page on how to arrange the book A. They could also create an audience of people who checked out their Instagram account. They could also create an audience from those who filled out there lead form through a lead add they ran on Facebook or Instagram. Calla & Ivy could also create an audience of people who RSVP to events they posted on Facebook. If Calla & Ivy created a full screen instant experience add, they can create an audience of people who opened it. Finally, Calla & Ivy can create an audience of their Facebook page followers or anyone who browse or purchase products in their Facebook or Instagram shop. I've now created custom audience for Calla & Ivy off website visitors. They recently increased their social media post frequency and have been getting a boost in website traffic from organic means. We now doesn't want those who are now interested in Calla & Ivy to slip away. So we'll create an audience of website visitors from the past 30 days, so that we can retarget them with advertising and keep our business top of mind. We'll selevt 'website' which will bring up another box and here you find our pixel ready to work, waiting with a green circle, which is how you'll know it's active. This screen will default to all website visitors in the past 30 days. And that would certainly cover our needs. Emra knows that a block post short at the influx of website visitors that was posted 15 days ago. We could change this to 15. Or we can change it to three, to ensure a quick turn around in our retargeting. But we can get more detailed. We could set this up to create an audience of people who visited the blog post, or who then winter product page or who made a purchase. Or we could narrow the criteria and just create an audience of people who visited the block post and then made approaches. We could also check visitors by their time spent on this site. For now, will stick to just website visitors in the past 30 days. We'll name the audience and click create audience. Facebook will now ask if you want to create a look like audience or start creating an ad. Well hold of that for now, but we could begin targeting this audience with specific messaging or offers to keep them engaged and get them to return. Now let's work with the list from the popup shop Calla & Ivy hosted at a street fair. Imra was onsite selling fresh cut flower bounquets and giving flower arrangement demonstrations. She had an iPad, where those interested could sign up for our newsletter and okay their information being used for further marketing purposes. Those signups can become a custom audience. On our data sources screen, we'll choose customer list. Facebook will then give us some information about preparing this file. We should have it ready to go in either CSV or TXT format. Will also give us a list of identifiers we should include in our file, so that Facebook can match her information to their database. Facebook will then ask if we have a value associated with our customers, which will be a number of denoting how much they spend with us. We'll bypass this with a no. Now we can either upload a file or copy and paste in identify us from our file. We'll go ahead and upload a file which will provide Facebook with the most information for it to be able to do its matching. We'll name the list and click next. And that's it. Facebook will prepare the list we'll now be able to set up a campaign targeting our custom audience of people from the street fair. Let's go to the audience based on Facebook sources. We now posted a tutorial video of how to create a flower bounquet which received a lot of engagement. She's launching a six week flower arranging course and has the idea to target the people who are interested in the video with an ad for the course. On our data sources screen we'll select video under the Facebook options. Now we'll be able to pick some criteria for audience, starting with how long they watched it. Since the video was three minutes long, we probably don't want people who clicked away after a few seconds. And only very small number may have watched it all the way through to the end. Let's select people who watched at least 50% of your video. Now we can choose the video and I was thinking specifically of one video, but she may choose some of the other tutorial videos she's done to include in the audience as well, as it will give them a greater audience to target. You're not going to also choose between the Calla & Ivy Facebook page or the Instagram business profile. Next we'll adjust the time Horizon for viewing the video. We'll set this for the past month so our targeting ads for the course can be immediate. Finally, we'll name the audience and create it. Once we select a custom audience to work with, we still have a location demographic interest behavior criteria, that we can use to further narrow down our audience like we did for core audience. Since the custom audiences usually already quite specific and targeted to our needs, it's probably not worth adding more targeting on top. Now we can create as many different custom audiences we'd like and use them in specific campaigns that can create targeted calls to action. In the next video we'll have a closer look at look alike audiences and how to set them up.
