[MUSIC] Offline marketing, nowadays seems that you only can do online marketing and why? The reason is because starting a campaign with an online ad is very easy, is very cheap. And also you can track the return of investment. It's very easy online to just define what kind of target assortment do you want to reach. But, offline marketing is also a marketing that you can use, and could be very helpful for your project. But also, offline marketing is very useful because you can target lawyers, you can target law firms. You need to think that it's not only online services and online marketing. The lawyers, they read newspapers, then read magazines. And they are very, very, very careful about what they receive. And if they receive a letter, they will read it, they are lawyers. Then, the first service that I recommend is mailing. No emailing, I say mailing, the classical paper that you put in envelope and you send. Because you can decide in which city do you want to reach new customers. And you can decide that I only want to go to those law firms or to those lawyers. And you can make very amazing letter, put in envelope, and just send to them. And it's very effective because they don't receive a lot of letters, they receive a lot of emails. And think, when you receive a letter you just stop, you open it, and you spend some minutes reading it. Also you can do ads on a magazine. There are specific magazines for law firms and for lawyers. And if your law tech startup want to reach those kind of users, you can put an ad there. It's very very interesting to use those channels to reach new customer. And also, those newspapers and those magazines, they don't receive a lot of ads. And you can negotiate, very well, low prices. I recommend to put ads on newspapers and magazines that goes directly to lawyers. Also, you can put ads on a TV. That is very expensive, but if you go to a massive consumer you can use that. The problem is that it's very difficult to target the audience, it's very difficult to target where you want to show your ads, when are you going to send? If you want to reach a lot of users, you can use that, but you need to have a lot of money. Also I recommend to do conference, conferences are very interesting to reach new customers. You can go to a conference of lawyers and explain your product or services. Or also do PR, PR is very effective. Here, the most difficult thing when we do offline marketing is to track the return of investment. I will repeat, when we do offline marketing, it's difficult to track if the customers that we are getting comes from an ad, a newspaper, a magazine. A way to track or try to imagine from where they are coming is, for example, put a code discount on the magazine, in the newspaper, or wherever you are doing your advertising. In the next video, we are going to explain how to do effectively social marketing for your legal tech startup, let's see. [MUSIC]