Service vs. Product Marketing in Sports

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검토

4.7개(1,063개 평가)

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BB

2020년 6월 15일

This was a comprehensive and informative course. So grateful to have had the guidance of Dr Candy Lee. Each module was in depth, provided great lectures and reading to support the teaching.

ZA

2021년 8월 20일

Amazing course taught by Candy Lee and brought-forward by Northwestern University. Marketing enthusiasts must dwell into learning new aspects related to sports marketing & communication.

수업에서

Sports Marketing: differences and similarities with other marketing

In Module 2, we will examine the difference between service and product marketing and why sports marketing has some overlap with both of these areas. We will also explore the world of event marketing.

강사:

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    Candy Lee

    Professor

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