Week 2 Introduction

video-placeholder
Loading...
강의 계획표 보기

배우게 될 기술

Customer Willingness to Pay, Pricing Strategies, Customer Value-based Pricing, Measuring Customer Preferences, Customer Psychology

검토

4.8개(335개 평가)

  • 5 stars
    85.37%
  • 4 stars
    12.83%
  • 3 stars
    0.89%
  • 2 stars
    0.29%
  • 1 star
    0.59%

EV

2020년 6월 24일

Although it needs lot of your time and efforts, it surely is totally worth of your hard work and time. Course is very well drafted and presenters have done a great job

MY

2020년 11월 2일

Good course to learn practical skills about estimating customer value, performing market research e.g. conjoint analysis, and formulating pricing strategies.

수업에서

Implementing Value-based Pricing

강사:

  • Placeholder

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice

  • Placeholder

    Thomas Kohler

    Associate Director, Pricing

  • Placeholder

    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

Coursera 카탈로그 살펴보기

무료로 참여해 맞춤화된 추천, 업데이트 및 제안을 받아보세요.