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강의 계획표 보기

배우게 될 기술

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

검토

4.8개(12,026개 평가)

  • 5 stars
    80.46%
  • 4 stars
    16.87%
  • 3 stars
    2.06%
  • 2 stars
    0.31%
  • 1 star
    0.28%

AT

2015년 12월 2일

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

AT

2017년 6월 8일

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

수업에서

Applied Marketing (Optional)

These short lectures apply marketing principles taught in the course to current examples. Content in these lectures may deepen your understanding of course concepts, but won't be tested directly on the quizzes or exam.

강사:

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center

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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

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    Jagmohan Raju

    Joseph J. Aresty Professor

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