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강의 계획표 보기

배우게 될 기술

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

검토

4.8개(12,013개 평가)

  • 5 stars
    80.45%
  • 4 stars
    16.88%
  • 3 stars
    2.06%
  • 2 stars
    0.31%
  • 1 star
    0.28%

MK

2015년 12월 10일

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

AT

2017년 6월 8일

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

수업에서

GO TO MARKET STRATEGIES: Communications Strategy & Fundamentals of Pricing

강사:

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center

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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

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    Jagmohan Raju

    Joseph J. Aresty Professor

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