(1) 品牌信息传递与沟通 (12:08)

video-placeholder
Loading...
강의 계획표 보기

검토

4.8개(230개 평가)

  • 5 stars
    86.08%
  • 4 stars
    12.17%
  • 3 stars
    1.30%
  • 1 star
    0.43%

WT

2016년 12월 28일

Wonderful Course, I love it;

Professional Teachers, I like them;

i will keep learning!my next course is Corporate finance, hope i could pass and be certified.

Best Regards

Sophia

CL

2018년 8월 19일

It is a very useful course that provides me much information about Marketing, which helps me comprehend the field of market and management.

수업에서

(第 4 周)品牌塑造:有效的品牌沟通战略和重新定位战略

Kahn 教授将在第四模块重返课程,讲授第二个品牌营销模块,该模块将介绍有效品牌传播和重新定位的策略。我们需要了解客户如何理解品牌所传递的信息,因为这是理解消费者行为的关键:消费者的理解将影响其行为,而且他们的理解并非是真相!在课程最后一个模块中,Kahn 教授将揭示消费者行为和理解品牌的秘密,探讨如何向消费者传播正确的信息,以及如何有效地影响消费者行为。

강사:

  • Placeholder

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center

  • Placeholder

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

Coursera 카탈로그 살펴보기

무료로 참여해 맞춤화된 추천, 업데이트 및 제안을 받아보세요.