Foundations of Digital Marketing and E-commerce

• 강의 및 과제를 언제 이용할 수 있게 되나요?

  강의 및 과제 이용 권한은 등록 유형에 따라 다릅니다. 청강 모드로 강좌를 수강하면 대부분의 강좌 자료를 무료로 볼 수 있습니다. 채점된 과제를 이용하고 수료증을 받으려면 청강 도중 또는 이후에 수료증 경험을 구매해야 합니다. 청강 옵션이 표시되지 않는 경우:

  • 강좌에서 청강 옵션을 제공하지 않을 수 있습니다. 대신 무료 평가판을 사용하거나 재정 지원을 신청할 수 있습니다.

  • 이 강좌에서 대신 '전체 강좌, 수료증 없음'을 제공할 수 있습니다. 이 옵션을 사용하면 모든 강좌 자료를 보고 필요한 평가를 제출하고 최종 성적을 받을 수 있습니다. 이는 또한 수료증 경험을 구매할 수 없음을 의미합니다.

• 이 수료 과정을 구독하면 무엇을 이용할 수 있나요?

  강좌를 등록하면 수료 과정의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며, 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

• What are digital marketing and e-commerce?

  Digital marketing is about connecting people and brands online. Digital marketing uses social media, display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty.

  E-commerce refers to the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.

• What do digital marketing and e-commerce specialists do?

  Digital marketing and e-commerce specialists perform a variety of tasks related to advertising and selling online. Different companies define these roles in various ways, but there is often overlap between them. Some common responsibilities include planning and creating ads and other content for websites, social media, and email; optimizing content for search engines; analyzing data to gain marketing insights; managing online stores; and creating and updating product listings.

• Why start a career in digital marketing and e-commerce?

  During the pandemic, hiring for digital marketing and e-commerce related jobs boomed as more businesses moved online—between February and April 2020, e-commerce grew more than it had in the previous decade. Research shows that there were 40,000+ digital marketing and e-commerce job openings in the past 12 months in the U.S., and the number of available roles is projected to grow in the coming years. The rise of automation, machine learning, and new technologies in e-commerce and digital marketing means candidates will be expected to demonstrate knowledge in the use of digital technologies, which is currently a skills gap that leaves roles unfilled. People can prepare for jobs in these fields through this new entry-level Google Career Certificate.

• Which jobs will this certificate help me prepare for?

  By the end of this certificate, learners will be equipped with the skills required for the following entry-level roles, among others: Digital Marketing Coordinator, Marketing Assistant/Associate/Specialist, Marketing Manager, Search Engine Optimization Specialist / Analyst, Search Engine Marketing Specialist/Analyst, Paid Search Specialist, Content Specialist,Media Coordinator, Media Planner, Email Marketing Specialist, E-commerce Associate, and E-commerce Analyst.

• What tools and platforms are taught in the curriculum?

  Digital marketing and e-commerce share many of the same tools. Learners will be able to gain knowledge in tools and platforms including Mailchimp, HubSpot, Hootsuite, Constant Contact, Canva, Shopify, Twitter, Google Ads, Google Analytics, Google Search Console, Google Sheets, Google Trends, and Google Spreadsheets.

• What background is required?

  No prior experience with design or specific tools is required. All you need is an interest in creating great user experiences for apps, websites, and physical products!

• Why enroll in the Google Digital Marketing and E-commerce Certificate?

  You’ll learn these job-ready skills in our program through interactive content (discussion prompts, quizzes, and activities) in under six months, with less than 10 hours of flexible study a week. Along the way, you’ll work through a curriculum designed with input from top employers and industry leaders. You’ll even have the opportunity to complete a portfolio that you can share with potential employers to showcase your new skill set. After you’ve graduated from the program, you’ll have access to career resources and be connected directly with employers hiring for open entry-level roles in digital marketing and e-commerce.

• Do I need to take the course in a certain order?

  We highly recommend completing the courses in the order presented because the content in each course builds on information learned from earlier lessons.

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