In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain.
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- 5 stars77.98%
- 4 stars16.85%
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THE FUNDAMENTALS OF HOTEL DISTRIBUTION의 최상위 리뷰
Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!
The Course widened my knowledge about Hotel chains, Marketing strategies and OTAs as effective partners. Thank you coursera for such wonderful opportunity.
Very insightful. Highly recommended for anyone who is new to hotel revenue management. A good foundation course for hotel marketing and distribution.
You need to take this course to better understand why revenue is such an important thing to implement at a hotel. This course guides you on basic things that will help at better managing a hotel
Hotel Management: Distribution, Revenue and Demand Management 특화 과정 정보
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