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International Marketing & Cross Industry Growth Capstone Project (으)로 돌아가기

연세 대학교의 International Marketing & Cross Industry Growth Capstone Project 학습자 리뷰 및 피드백

4.7
별점
55개의 평가

강좌 소개

This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help you apply what you have learned during the 16 weeks of the 5 courses and conduct an "action learning" project that will consist of the following: 1. Situation Analysis for their chosen company or brand. 2. Marketing Mix Analysis for their chosen company or brand. 3. Cross Country Innovation Plan when expanding abroad. 4. Cross Industry Innovation Plan when sourcing ideas or expanding into another industry. All of these analyses will have templates that will be explained in the video lectures using an exemplar case, "Yuhan Kimberly." You will be required to choose a company on which these analyses will be performed. As such, the intent will be to provide you an integrated set of insights and application to a chosen managerial situation and problems at hand in the context of a specific region or country. You will be required to also choose another industry (from the ones covered in the Specialization: B2C, B2B, Healthcare, Hospitality, Entertainment, Sports) when developing your Cross Industry Innovation Plan. For example, if you work for a company in the Healthcare industry and have analyzed that company, you should then conduct a Cross Industry Innovation project using concepts from a different industry such as Entertainment....
필터링 기준:

International Marketing & Cross Industry Growth Capstone Project 의 10개 리뷰 중 1~10

교육 기관: Johannes B W

2016년 9월 7일

교육 기관: Soraia M

2020년 9월 22일

교육 기관: Phan T A

2016년 9월 3일

교육 기관: KOLLA B S

2020년 7월 4일

교육 기관: Kingsley T L

2020년 9월 25일

교육 기관: Van A N T

2022년 9월 4일

교육 기관: Diego A P G

2017년 5월 25일

교육 기관: Sachin P

2021년 7월 13일

교육 기관: Babu

2017년 8월 17일

교육 기관: Elizabeth N C

2021년 10월 16일