The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of value-based pricing and how to use it to capture more revenue.
이 강좌에 대하여
Some familiarity with business is helpful, but not required.
귀하가 습득할 기술
Jean Manuel IzaretSenior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
- 5 stars85.71%
- 4 stars12.76%
- 3 stars0.91%
- 2 stars0.30%
- 1 star0.30%
CUSTOMER VALUE IN PRICING STRATEGY의 최상위 리뷰
A very good course, which can be recommended for any entrepreneur who is planning to revisit on the Pricing structure/ Formulating Promotional Offers & price revisions.
Excellent course on pricing. Too bad Demand Curve and Coinjoint analysis are not tools too often available in companies;-(
Excellent course. Good materials and entertaining professors.
The instructors use the real world scenarios in the simplest possible way to be understood , and tell you the to the point concepts involved in these business scenarios
Pricing Strategy Optimization 특화 과정 정보
자주 묻는 질문
강의 및 과제를 언제 이용할 수 있게 되나요?
이 전문 분야를 구독하면 무엇을 이용할 수 있나요?
재정 지원을 받을 수 있나요?
궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.